Less is more with freeway billboards

Less is more when it comes to billboard advertising.

Freeway billboards line Interstate 15 in Utah County, vying for visual space with freeway exit signs, office and industrial buildings that line the speedway and views of the distant mountain ranges. Utah County has its share of memorable billboards and utterly forgettable ones.

From Entrata’s “Our software brings all the boys to the yard,” and the Ad Council’s “Texting and driving makes good people look bad,” to Domo’s picture of a female deer and a mustache, some billboards can quickly sink a message into our collective consciousness.

Josh James, founder and CEO of Domo, said they advertise on billboards along I-15 mostly to draw in prospective employees…