Insta-unicorn Domo CMO on growth, martech, big data, and radical simplicity

Domo blasted like a thunderbolt onto the startup and marketing technology scenes last month, seemingly out of nowhere, rocketing from zero to hero with a multi-billion-dollar valuation, impressive reference clients like the NFL, NBC, eBay, and National Geographic, and a massive $200 million fourth round of funding.

Of course, no instant success story is really instant.

Domo CMO Heather Zynczak will be speaking at our upcoming CMO-only GrowthBeat Summit. I caught up with her this week to talk about Domo’s business, its value proposition, and what she’s got to say to the world’s top marketers next month.
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