How CMOs Can Find the Loch Ness Monster in their Data Lake

We all know that marketing works. Social media presence or a better a digital strategy can engage customers in a way that few other methods do.

But how do you show this information to a skeptic? Or to encourage more investment? Displaying the ROI through graphs and tables is increasingly difficult if you don’t have the data to support it.

Adam Cordner, Senior Solutions Consultant at Domo, shared his insights with Sydney’s leaders in marketing at last week’s CMO Disrupt, Sydney and explored “how to tell a story with data”…