Global Sporting Goods Leader Amer Sports Chooses Domo to Increase Digital Performance Across Portfolio of Top Brands
Parent Company to Wilson Sporting Goods, Arc’teryx, Salomon and More Selects Domo's Business Cloud to Optimize Business Performance
SILICON SLOPES, UT – August 22, 2017 – Today Domo announced that Amer Sports, a Finnish sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic and Arc’teryx, among others, has chosen Domo to optimize the digital performance of its sports brands and improve the company’s e-commerce presence.
Amer Sports will leverage Domo to build reports, measure ROI from digital properties and investments, and track performance of e-commerce for its brands. Domo’s cloud-based solution is available on any device, including mobile, making it easy for the Amer Sports team to track their data in real-time and collaborate from anywhere.
“We sought out a solution that would enable building, measuring and collaborating on real-time data insights,” said Jeff Snyder, global vice president of e-commerce and digital marketing at Amer Sports. “As soon as we saw Domo, it was clear that we found the right solution. Domo’s user-friendly interface and deep integrations make it easy for us to quickly see all of our data in one place. We now have a better understanding of our customers and the omnichannel experience, and can leverage emerging market trends with speed and precision.”
With Domo, Amer Sports is enabled with end-to-end integration which offers automated reporting that reduces IT dependency, gives visibility and comparability across all brands, and adds local data sources and dashboards for more effective data-driven decision making. With all the information they need, Amer Sports’ business decision makers can make timely decisions to improve overall performance in digital marketing, e-commerce and customer relationships.
“Implementing Domo has helped us to democratize our data and access the information that is most relevant to optimizing our business results,” Snyder concluded.
About Amer Sports
Amer Sports (www.amersports.com) is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor. The company’s technically advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group’s business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the Nasdaq Helsinki stock exchange (AMEAS).
Domo helps all employees – from the CEO to the front-line worker – optimize business performance by connecting them to the right data and people they need to improve business results. Domo’s Business Cloud is the world’s first customizable platform that enables decision makers to identify and act on strategic opportunities in real time. The company works with the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more. For more information, visit www.domo.com. You can also follow Domo on Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest.
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