European Wax Center Uses Domo to Get More Value From Companywide Data Sources
Rapid Implementation and Availability of Real-time Data Empowers More than 8,000 Associates to Make Decisions that Improve ROI
SILICON SLOPES, Utah – May 16, 2017 – Today Domo announced that European Wax Center (EWC), a lifestyle and beauty company, is using Domo to centralize its data, improve decision-making and encourage collaboration across the organization.
EWC, which operates more than 600 franchise locations around the U.S., used traditional spreadsheet reporting to manage its business, which impeded its ability to make timely business decisions. Its utilitarian system lacked visibility and interaction between the corporate office and the growing number of individual centers within the organization. To solve these problems, EWC management turned to Domo for a platform that provides real-time insight into its plethora of transactional, associate, and guest data information across operations, finance, human resources and legal teams.
“I look at Domo every morning to see how our digital channels are performing, a process that takes just 10 seconds,” said Bart Butler, chief innovation officer at EWC. “This kind of mission-critical information can now be shared with the 8,000 associates across our network, increasing their autonomy and ability to make decisions that positively impact ROI.”
The Domo Business Cloud now powers the entire internal EWC system, pulling data from legacy and new systems, ranging from Salesforce to Azure to EWC’s point-of-sale (POS) system. This unprecedented insight into its data and ability to act quickly has provided the support needed for EWC to become the dominant player in the industry, with a footprint in 20 of the top 25 Designated Market Areas in the country.
Butler continued, “Domo connected to our legacy data system within four or five minutes; they can really walk the talk. Since Domo is customizable, all franchise associates and corporate employees can easily track performance on sales goals, see how their locations stack up against others in the company and make immediate changes if something isn’t working. Most people at the company are now asking the right business questions and using Domo to get the answers they need to improve our business results.”
To learn more about how EWC and other leading organizations are using Domo to improve business performance, visit domo.com/customers.
Domo helps all employees – from the CEO to the front-line worker – optimize business performance by connecting them to the right data and people they need to improve business results. Domo’s Business Cloud is the world’s first customizable platform that enables decision makers to identify and act on strategic opportunities in real time. The company works with the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more. For more information, visit www.domo.com. You can also follow Domo on Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest.
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