Wednesday, April 8, 2015

Domo Unveils the World's First Business Management Platform

Domo’s Cloud-based Solution Takes Automation and Self-Service to the Next Level for Executives to Transform the Way Business is Run


SILICON SLOPES, Utah – April 8, 2015 – In stealth mode since it started in 2010, Domo today took the covers off its highly anticipated cloud-based business management platform. Domo is the first software company to bring together in one platform all the technical components required for business users to get meaningful value from business data. With Domo, users can easily connect, prepare, visualize, collaborate and optimize around data for better decision making and improved performance.

Domo also introduced new products to customers that further enhance the user experience by taking automation and self-service to the next level in three distinct areas. Today’s unveiling happened during DomopaloozaTM, the company’s inaugural user event in Salt Lake City that attracted over 1,000 attendees.

“This is such an epic moment,” said Josh James, Domo founder and CEO. “We started Domo to fix the problems of traditional business intelligence (BI). BI had become synonymous with slow, inefficient and complex processes that started and ended with the data. To make matters worse, BI kept data away from the people who needed it most and it rarely provided ROI. We didn’t want to be the 2.0 version of that. Since day one, we’ve been maniacally focused on the business users, helping them get direct access to all the information they need to manage their business. As a result, we’ve created a solution that changes the way business is managed.”

“With Domo, you get the data without having to ask for the data,” said Charlie Hiscocks, Director of Integrated Activation Capability for SABMiller. “It’s part of day-to–day brand management and part of how senior management is able to ask good questions and make good decisions.” SABMiller is one of the world’s largest beverage distributors with more than 260 brands in more than 60 countries and more than $23 billion in annual revenue.

Domo is being formally introduced to the world at a time when mind-boggling investments continue to be made in technology solutions to automate and improve business processes, yet the steps of data gathering, reporting and data consumption are still highly antiquated. These critical steps of managing and presenting data are most frequently done via manual processes resulting in series of disconnected spreadsheets, presentations and emails– which are then only possible after hours of manually combing through, reconciling and schlepping data from one system to another. Typically the ability to truly understand the business and take action on data that has finally been presented comes after countless emails, meetings and explorations of gut feelings. In addition, business users have often been limited by the decisions data analysts make around what data to surface.

“With Domo, we are able to combine data however we want to,” said Dina Bunn, Global Head of Operations & IT for DHL Temperature Management Solutions. “We pull all of our data into Domo, and we can manipulate it as we need to. It’s almost inconceivable how much more we can do with Domo than what we could do before.” DHL is the leading global brand in the logistics industry, offering an unrivaled portfolio of services ranging from national and international parcel delivery, international express, road, air and ocean transport to industrial supply chain management.

“We spent years working to bring on the right systems for every need in the company,” said Brian Shea, VP of Finance and Business Intelligence for Stance. “But, we couldn’t fully leverage them because they weren’t available in one place. Even more detrimental, we couldn’t understand how they all affected each other. Now, with Domo, we have one place where all our KPIs live and our entire management team is finally speaking the same language.” Stance is an innovator in artistic sock design with products sold by nearly every major U.S. retailer.

By automating and normalizing the way data is collected and presented, Domo frees users from the inefficient, time-consuming tasks that have kept them from contributing to more strategic, higher value activities for their organizations. Social collaboration helps users get to better insights and make better decisions more quickly, while also reducing the need for meetings to get everyone on the same page. Optimization features, such as alerts, allow users to manage by exception and focus on what matters most.

Michael Brandt, Director of BI and Analytics for Rakuten Marketing said, “We were running numbers out of a traditional BI tool and then dumping them into massive spreadsheets to prepare our clients analysis. This was a very manual process that hindered our ability to provide detail client analysis in a timely fashion. Domo has decreased the manual workload of our analysts by 70 percent with a one click easy-to-access solution.”

“With Domo, we’ve created a very consumer experience for business users as well as the IT and data pros who have been chained to repetitive, frustrating processes of data collection, reconciliation and reporting,” added James. “With new ways to access the data, visualize and understand your business, then take action on that information, Domo is helping customers understand their business in ways never before possible.”

As part of Domo’s commitment to the user experience, new products were announced today that bring added levels of automation and self-service in the following three key areas:

Connecting to Data: Introducing 1-Click Apps
Today Domo announced the availability of 40 individual 1-Click Apps, part of Domo’s unique connector framework strategy that greatly simplifies the process of connecting to a data source and loading users’ data into Domo. 1-Click Apps also provide pre-built reporting templates based on best practices for an industry, role, domain or data source. This first release of 1-Click Apps are all QuickStarts for some of the most popular apps, helping users get themselves up and running very quickly in the Domo platform.

To enable a 1-Click App, users simply select an icon within Domo of their preferred data source – such as Facebook’s analytics, Jira, Box Analytics or Zendesk. They are then prompted by that system for their standard login credentials; this connects to the data provider and begins populating pre-built templates of Domo cards and KPIs built on best practices-driven content. Domo’s 1-Click Apps build from the foundation of Domo’s more than 300 unique data connectors.

Preparing Data: Introducing Magic
Today Domo also introduced Magic, a set of powerful, automated, self-service tools that make ETL, a traditionally complicated process for preparing data for analysis, easy. Magic features a visual user interface (UI) with drag-and-drop functionality to enable a broad, non-technical audience to visually assemble traditional ETL functions like joining, cleaning and transforming as self-service. Because Domo is a comprehensive data platform, users design these rules for their data just once. Every time the data updates, Domo automatically does the work. Domo also includes powerful, yet intuitive, tools for users who prefer to leverage more traditional approaches like SQL and standard ETL clients to join, prepare and transform their data in Domo.

Visualizing Data: Introducing Card Builder
Card Builder is a new self-service version of the data visualization capability Domo has offered from the beginning. With Card Builder, a user selects the data sets to be visualized and Card Builder immediately analyzes them, presenting a recommended “starter” visualization of that data that can then be adjusted and personalized by the user to tell exactly the story they want. This experience is much easier than using traditional business user toolsets like Excel or PowerPoint to get the right data into the right charts, graphs and visualizations.

Card Builder is part of Domo’s portfolio of advanced visualization solutions, which also includes Domo Apps and a rich repository of different charts, graph types and self-service tools that allow users to further customize their visualizations on their own.

“We’ve been focused on taking the complexity out of the process when it comes to accessing, understanding and leveraging data,” said James. “In working with enterprise customers over the last couple years, we’ve found that the investment of time and resources required just to connect to the data is a deterrent to many projects aimed at helping the business user. Through tools like 1-Clicks, Magic and Card Builder, we’re taking away those barriers.”

James concluded, “Creating an intuitive experience that quickly delivers true value in a real-time, mobile, and data intensive world has been a priority. It’s rewarding to be with so many of our customers today at Domopalooza as we finally reveal to the world how we have done something that hasn’t been done before by bringing together multiple technologies to create an entirely new experience in enterprise software and transform the way business is managed.”

About Domo

Domo is a cloud-based business management platform that gives CEOs, managers and information workers across the business the ability to make faster, more effective decisions by giving them one place to easily access all the information they need.

With more than $450 million in funding, Domo is backed by an all-star list of angels and investors including Benchmark, BlackRock, Capital Group, Fidelity Investments, Founders Fund, GGV Capital, Glynn Capital, Greylock Partners, IVP,, TPG Growth, T. Rowe Price, WPP and Zetta Venture Partners, plus CEOs of the world’s largest SaaS and Internet businesses.

Domo’s founding team consists of some of the most sought after talent in the industry with experience that includes Amazon, American Express,, eBay, Endeca, Facebook, Google, LinkedIn,, Omniture,, SuccessFactors and SAP.

For more information, visit You can also follow Domo on Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest.


Domo and Domopalooza are trademarks of Domo, Inc