Wednesday, August 9, 2017

Domo Named to Constellation ShortListTM for Marketing Analytics Solutions

Domo Helps Marketers More Easily Understand and Optimize the ROI of Cross-Channel Spend


SILICON SLOPES, Utah – August 9, 2017Domo today announced it has been named to the Constellation ShortList ™ for Marketing Analytics Solutions for Q3 2017. Domo transforms the way business is managed by changing the relationship people have with data. Domo’s cloud-based platform puts data directly into the hands of all employees in an organization – from the CEO to the front-line worker – and makes this data more easily accessible and actionable, no matter where the data lives.

Evaluating 29 vendor solutions categorized in the market, the Constellation ShortList is compiled through conversations with early adopter clients, independent analysis, and briefings with vendors and partners. The five ShortList vendors provide the key functionality and requirements for early adopters pursuing digital transformation initiatives and were chosen based on criteria such as ease of use and set up for marketers, and the ability to ingest and report on cross-channel marketing and advertising data.

For data-driven marketers, Domo helps tie every single lead, customer and dollar back to the marketing initiative that created them. Domo captures relevant cross-channel data from disparate data systems, such as web analytics, search engine marketing data, social media and traditional media spend. By tracking and optimizing campaigns from click to cash, marketers can demonstrate true ROI and make decisions that continue to optimize their spend.

“The right timing, teams and technology are the three Ts for crafting digital business models to achieve digital transformation success,” said R “Ray” Wang, chairman and founder at Constellation Research. “Each Constellation ShortList, researched and curated by our analysts, guides early adopters in identifying the right technologies to build successful and competitive programs.”

Constellation advises leaders and teams on leveraging disruptive technologies to achieve business model transformation. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined by Constellation Research through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.  The Constellation ShortList is frequently updated as market conditions change

For more information about the Constellation ShortList, visit

About Domo
Domo helps all employees – from the CEO to the front-line worker – optimize business performance by connecting them to the right data and people they need to improve business results. Domo’s Business Cloud is the world’s first customizable platform that enables decision makers to identify and act on strategic opportunities in real time. The company works with the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more. For more information, visit You can also follow Domo on Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest.


Domo, Domo Business Cloud and The Business Cloud are trademarks of Domo, Inc.

Constellation Research does not endorse any solution or service named in its research.

About Constellation Research
Constellation Research is an award-winning, Silicon Valley-based strategic advisory and futurist research firm. Constellation’s analysts serve as innovation advisors for leaders and Global 2000 organizations navigating the challenges of business-model disruption and transformation. Unlike legacy analyst firms, Constellation works closely with solution providers, partners, and its Constellation Executive Network of innovative buy-side leaders, C-suite executives and board of directors to lead the way in disrupting technology and research coverage areas. The goal – deliver to clients what they need to achieve valuable business results.

For more information about Constellation Research, visit