Saturday, April 15, 2017

Domo Innovates Analytics for Business

Some 3,000 people attended Domo’s recent customer event, called Domopalooza. That’s nearly double the attendance of the previous event, which my colleague Mark Smith covered. Formerly a bit “stealthy,” Domo has started sharing more information, some of which I’ll pass along, as well as observations about product announcements made at the event.

As Mark Smith observed, Domo is not a typical business intelligence (BI) company. In fact, the company refers to its product as the Domo Business Cloud (notice the lack of ”business intelligence” in the name). I think the name accurately reflects its attempt to speak to a broad group of users in the lines of business and executives who are not “analysts.” If the increase in attendance at the event is any indication, the approach is resonating with users…

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