Domo Focuses Its Cloud-Based Analytics Message, Adds Predictive Options

Domo insists its platform is aimed at business people, not data analysts. Here’s the appeal to CXOs and line-of-business types.

The key message at Domopalooza 2018, March 13-15 in Salt Lake City, was that Domo is a platform for business, not a tool for techies. I’ve heard this platform messaging before, but it made sense for cloud-based analytics vendor Domo to emphasize its new “for the good of the company” slogan to try to set itself apart from competitors Tableau, Microsoft Power BI and Qlik.

“Domo is an operating system that lets you run your business on your phone,” declared Domo CEO and founder Josh James in his opening keynote…