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For today’s digital businesses, data can serve both as an input and an output. Data can be an invaluable asset if it is well-managed or a costly liability if it’s not. In no previous decade has data been as integral to business success as it is now. With most organizations engaged in various digital transformation initiatives, data has never been more abundant—or more crucial. And yet, even with all of the data we now possess, you’ll still find most organizations struggling to tap into its full potential. While many are expecting technology—artificial intelligence, augmented analytics, and so on—to potentially close...