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Big Data-Fueled Marketing Intelligence

Six Ingredients to Smarter Marketing. Brought to you by: MarketingProfs

Corporate marketing is undergoing a sea of change in the way it operates, thanks in large part to the role data is now playing. To be able to understand and process marketing data, and then be able to extract value from that data is becoming increasingly important.

How do you accomplish that? Consider these six concepts:

  1. The Cloud: Freeing data for those who need it
  2. Dashboards: Making data accessible, intuitive, and user-friendly
  3. Visualize: Letting the eyes have it
  4. Interactivity: Putting Big Data to work for marketing
  5. Context: Identifying the relationships behind the intelligence
  6. Collaborate: Tapping into an organization's collective IQ

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