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Video transcript
Lee James
Director of Strategic Partnerships & Customer Adoption
Domo
Lee James
Domo
Director of Strategic Partnerships & Customer Adoption
Lee James is Director of Strategic Partnerships and Adoption at Domo, helping organisations turn AI and data into measurable business outcomes. He leads partner innovation across EMEA, building AI Agent frameworks that combine Domo, Snowflake, and Databricks to deliver actionable intelligence in marketing, manufacturing, and financial risk. Previously part of the AWS leadership team, Lee supported global customers including Netflix, Adobe, Salesforce, Apple, and Expedia, and is author of In the Loop: Why Human Values Must Govern the Age of AI.
David Fisher
Industry Principal Media, Entertainment & Advertising
Snowflake
David Fisher
Snowflake
Industry Principal Media, Entertainment & Advertising
David Fisher leads Advertising, Media, and Entertainment at Snowflake. He brings experience from advanced advertising development roles within major broadcast groups, with expertise spanning data, product and commercial strategy, including product development, addressable TV, programmatic advertising, digital strategy, advertising technology, and advertising sales.
Andreina Toledo Men
Partner Solutions Consultant and Enablement Lead
Domo
Andreina Toledo Men
Domo
Partner Solutions Consultant and Enablement Lead
As a Partner Solutions Consultant at Domo, I focus on helping our partners and clients unlock the full potential of the Domo platform. My role bridges business needs and data innovation, supporting partners throughout the entire journey, from pre-sales to post-sales success.
I collaborate closely with technology partners to co-create solutions and use cases that demonstrate Domo’s value in real business contexts. Passionate about enablement, I work to ensure partners gain not just technical knowledge, but also the strategic understanding needed to drive measurable impact with Domo.
Join Domo and Snowflake for a live webinar designed for Marketing, Growth, and Analytics teams navigating increasingly complex performance and ROI questions.
Marketing, Growth and Analytics teams today are being asked: “Which channels are truly driving incremental sales and how should budget be allocated next?”
In this webinar, Domo and Snowflake will explore how modern data and intelligence help teams connect spend to sales, optimise and allocate budgets with greater clarity in real time, and support confident growth decisions.
You’ll also see a live demo of Domo’s new Marketing Mix Modelling (MMM) solution, powered by Stella Growth Intelligence and Snowflake Intelligence, and gain a clear view of how it could be applied within your organisation.
In partnership with:
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What you’ll learn:
What’s shaping modern marketing measurement
The key trends shaping how modern teams approach marketing measurement
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Identify the marketing channels that matter most
How MMM helps teams understand the marketing channels that have the greatest impact, including during high-pressure trading periods
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Live Demo and getting started
See Domo MMM in action - from ingesting data to Snowflake Intelligence-powered recommendations. And hear how to get started with your free trial of Domo MMM in your Snowflake environment
Lee James
Director of Strategic Partnerships & Customer Adoption
Domo
Lee James
Domo
Director of Strategic Partnerships & Customer Adoption
Lee James is Director of Strategic Partnerships and Adoption at Domo, helping organisations turn AI and data into measurable business outcomes. He leads partner innovation across EMEA, building AI Agent frameworks that combine Domo, Snowflake, and Databricks to deliver actionable intelligence in marketing, manufacturing, and financial risk. Previously part of the AWS leadership team, Lee supported global customers including Netflix, Adobe, Salesforce, Apple, and Expedia, and is author of In the Loop: Why Human Values Must Govern the Age of AI.
David Fisher
Industry Principal Media, Entertainment & Advertising
Snowflake
David Fisher
Snowflake
Industry Principal Media, Entertainment & Advertising
David Fisher leads Advertising, Media, and Entertainment at Snowflake. He brings experience from advanced advertising development roles within major broadcast groups, with expertise spanning data, product and commercial strategy, including product development, addressable TV, programmatic advertising, digital strategy, advertising technology, and advertising sales.
Andreina Toledo Men
Partner Solutions Consultant and Enablement Lead
Domo
Andreina Toledo Men
Domo
Partner Solutions Consultant and Enablement Lead
As a Partner Solutions Consultant at Domo, I focus on helping our partners and clients unlock the full potential of the Domo platform. My role bridges business needs and data innovation, supporting partners throughout the entire journey, from pre-sales to post-sales success.
I collaborate closely with technology partners to co-create solutions and use cases that demonstrate Domo’s value in real business contexts. Passionate about enablement, I work to ensure partners gain not just technical knowledge, but also the strategic understanding needed to drive measurable impact with Domo.
Domo transforms the way these companies manage business.
