/ Masterclass: Marketing – Do More with Data (Session 1)
Masterclass: Marketing – Do More with Data (Session 1)
Modern marketing is transformed by data – adtech, martech, marketing effectiveness, digital, mobile, social, attribution – yet, visibility into what’s working and what’s not is delayed and incomplete. Especially for global organisations with significant complexity across product/service lines, geographies, channels and agencies.
With Domo, there is a better way where data, systems, people and process can be unified under one platform to enable more effective marketing execution, operations and strategy. With Domo, marketing organisations become data-driven and ultimately AI-powered.
During the masterclass, we will guide you through:
Connecting all your relevant marketing data into Domo
Combining it into a master data table
Normalizing campaign names coming in from different source systems
Powering up business impacting dashboards
Using the dashboards to find business improvement opportunities
Serving summary and highlight findings to senior leadership
Domo transforms the way these companies manage business.