/ How to ignite insight-driven decision-making across your business

How to ignite insight-driven decision-making across your business

Data communications will make or break your data literacy efforts. But solving for this is as much a software challenge as it is a people and culture challenge. How do you balance the need to deliver technology solutions for the business and gain the user adoption needed to make it all work?

Join us for a discussion with Mohammed Aaser, Chief Data Officer at Domo and guest speaker Kim Herrington, Senior Analyst at Forrester as they explore how technology executives with data and insights responsibilities can reevaluate how their teams communicate and create a more insights-driven business.

Tune into this insightful conversation to learn:

  • Practical ways to address the common people problems and tool problems that stifle widespread adoption of data
  • How to seek, solicit, speak to information more effectively with different groups within your organization
  • How Domo helps transform business by eliminating many of the challenges of putting data to work for everyone


Kim Herrington

Senior Analyst


Kim is a senior analyst within Forrester’s business insights research practice team. She provides expertise in data leadership, organization, and culture. Kim is a key data literacy influencer, data and analytics community builder, and passionate data storyteller.

Her research coverage includes data literacy, data storytelling, data leadership and culture, insights-driven businesspeople, insights-based organizational models, chief data officer research, and insights communication.

Mohammed Aaser

Chief Data Officer


Mohammed Aaser is Domo’s Chief Data Officer (CDO), where he helps customers create innovative data apps and modern data experiences that accelerate key business processes and optimize strategic outcomes. He also works closely with company’s data and technology partners to extend the power of Domo’s robust ecosystem of integrations.

Prior to Domo, Mohammed was CDO at McKinsey and Company, where he championed the strategic use of data across thousands of client initiatives in all industries. He led the firm’s data innovation capabilities, accelerating development of data apps by combining deep industry knowledge with cutting-edge data sets, data management technology and data engineering. He also helped launch and build McKinsey’s analytics practice – focused on helping companies scale their data and AI initiatives – and served as the practice’s head of operations and strategy. Prior to McKinsey, Mohammed held leadership roles at Ameriprise Financial, where he led the organization’s marketing strategy and analytics transformation. Mohammed received his bachelor’s degree from the University of Minnesota and an MBA from Harvard University.

Scott Hillman

Technical Product Marketing Manager


Scott Hillman leads product marketing for Domo’s data apps platform. As such, he manages GTMs, content creation, sales enablement, and evangelism for technical users who build data solutions in Domo – analysts, developers, citizen analysts/developers, and IT leaders.

Scott brings nearly 10 years of experience in marketing, analytics, operations, and product development, for both new ventures and public companies in SaaS and streaming media. Scott began his marketing career as an account manager at a digital media agency focused on performance marketing for fin-serve clients. He moved to Pandora Music where he developed expertise in marketing analytics, the digital ad ecosystem, and big data. Across roles in sales strategy and sales analytics, he accelerated multi-million-dollar relationships with Fortune 50 advertisers. He completed a unique tech-focused MBA at Cornell University in 2021, which focused on management curriculum and product development, with an emphasis on building product prototypes. During his MBA, he worked as a PM at an early-stage venture called Thread, building a next-gen email client for the modern enterprise salesperson. Following his MBA, Scott began in Product Marketing at Domo.

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