/ Data Therapy Podcast Series Episode 3: Starting from scratch

Data Therapy Podcast Series Episode 3: Starting from scratch

With Brad Woodward, Head of Data, Hush

A good therapist knows that breakthroughs don’t happen in isolation, it takes thorough exploration of a wide range of factors to successfully identify and work through problems.

And neither does Domo Data Therapy restrict itself to just… data. It looks at the personalities of its guests, their day-to-day lives, their journey so far and their aspirations for the future. By letting these stories intertwine with a guest’s tales of overcoming data pain, listeners can better relate, learn, and take sparks of inspiration into their own work.

In this podcast series your host, David Johnson will take you on a journey to understand more about the people behind the data.

In episode three, David speaks to Brad Woodward who is currently building a data practice from the ground up at fashion retailer, Hush.

Brad has been working with data since leaving school, when he took up an apprenticeship at a consultancy in his hometown of Cheltenham, England. From this “serendipitous” start, he has since worked for well-known British streetwear brand, Superdry, before becoming Head of Data at women’s fashion and lifestyle company, Hush.

With experience both consultancy-side and client-side, Brad has seen data landscapes and cultures of all types. He shares his experiences of turning “spaghetti”-like data processes into valuable single sources of truth for fast-moving organisations.

Since 2021, he’s been building an entire data ecosystem from scratch at Hush — something that brings its own set of unique challenges and illuminating stories. Find out how Brad has worked to build a collaborative and unified data culture from a blank slate.

How can you bring people on board with a new vision for data? How do you germinate new ideas throughout your technology teams? And which is better, a centralised data teams or total self-service across a business?

Listen now to find out Brad’s answers to these questions and more.

To never miss an episode of Domo Data Therapy, find us on your podcast platform of choice and hit the subscribe button.

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David Johnson

Director Strategic Architecture EMEA


David Johnson has twelve years of experience delivering and consulting on business intelligence analysis around the world. As Director of Solutions Consulting for Europe, Middle East and Africa, he oversees proof-of-concept and proof-of-value efforts to help customers realise value and derive insights from real-time data.

Prior to relocating to London this past year, David has been based in New York City, Tokyo, and Salt Lake City where his work has spanned corporate and enterprise sales engineering, post-sale technical consulting and implementation, business and marketing analytics, and content development. From breaking ground on the world’s largest (at the time) KPI library to deploying Domo’s product offering to 50,000 people at a multinational conglomerate, David enjoys understanding how companies operate and how he can help them resolve complex issues. This work ethic is also visible in the results he achieves, from helping to double Japan’s share of revenue in six months to landing the first Domo customers and partnerships in Singapore.

Prior to Domo, David planned and delivered field marketing initiatives at Apple. He holds a bachelor’s degree in Economics with a minor in Business Strategy from Brigham Young University.

Brad Woodward

Head of Data


Brad Woodward has over ten years of experience helping companies extract value and competitive advantage from data. He is currently Head Of Data at UK fashion and lifestyle retailer Hush homewear, building out a data function, facilitating frictionless access to information and helping to drive the business forward through data.

Prior to this Brad was at UK fashion retailer Superdry and began his career in data working at a consultancy in the customer data marketing space.

Check out some related resources:

There’s an App for that—Tips for Crafting Apps, Dashboards, and other Engaging Data Experiences

Domo Named a Leader in Nucleus Research’s 2023 Analytics Technology Value Matrix

Domo Recognized as an Overall Leader in the 2023 Dresner Wisdom of Crowds® Business Intelligence Market Study

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