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THE REAL VALUE OF OPTIMIZING

YOUR BUSINESS WITH

domo logo under magnifying glass

A look at the total economic impact of Domo for its customers.

forrester logo

Domo commissioned Forrester Consulting, an independent research firm, to conduct a study evaluating the total economic impact of Domo, highlighting the benefits of real-time business optimization. Their analysis made the impact of Domo clear.

roi-tab

300%

100%

0%

Forrester calculated a risk-adjusted Return on Investment (ROI) of 294% over three years.

That's nearly three dollars earned for every dollar spent.

Payback time: <1 month

Forrester found Domo pays for itself, and it pays fast—customers saw a return on investment in less than 1 month.

THE BENEFITS OF USING DOMO

Improved performance and agility.

Using real-time data from Domo, execs at a media and entertainment company reallocated ad dollars, resulting in:

$12
MILLION

in yearly increased revenue.

7%
INCREASE

in profit margin.

$714
THOUSAND

increase in yearly profit.

$2.1
MILLION

increase in profit over three years.

Clear, actionable information.

Domo provided increased visibility into one company's growing mobile phone bill costs, resulting in:

50%

REDUCTION

in mobile phone expenses

over 6 months.

$2

MILLION

saved over 3 years.

piggy bank

Data access and insights for everyone.

One organization used Domo's self-service capabilities to eliminate hundreds of regular reports and reduce need for analysts, resulting in:

$4.9

MILLION

saved over 3 years through improved allocation of resources.

Quick payback, long-term benefit.

Based on the interviews and analysis of four Domo customers, the composite organization saw:

Benefits
present value:

> $7.4 million

Costs
present value:

> $1.8 million

Net present value:
$5.5 MILLION

Domo brings together the people and the data you need to gain actionable insights and make the kind of decisions that affect the bottom line. Domo helps you increase revenue, reduce costs and increase productivity across your entire organization.

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