Analytics capabilities are increasingly becoming must-haves in both consumer and business applications. In Nucleus Research’s 2021 Embedded Analytics Technology Value Matrix, positioning is based on (informed by customer feedback):
- the respective usability and functionality in embedding options;
- ease-of-use for end consumers of analytics;
- ease-of-use for creator/analyst; and,
- the breadth of the platform to support the data pipeline from end to end.
Domo’s leader position in the Value Matrix is for its significant enterprise adoption, ease of embedding advanced capabilities, and its comprehensive platform spanning the full data pipeline. The analysis highlights Domo’s cloud-based modern BI platform and its end-to-end data management capabilities including data ingestion, preparation, transformation and governance. The report also identifies Domo’s significant investment in data science, machine learning and AI.
“Domo has built a truly robust cloud-based offering with end-to-end solutions,” said Dan Elman, research manager, Nucleus Research. “Domo’s commitment to developing new solutions that meets customers’ changing needs is evident in its embedded analytics technology and makes them a standout in this category.”