Social Media: What You Should Measure and Why It Matters

Social media is now widely accepted as a key component to a successful marketing plan, but many marketers remain challenged with tracking its impact.Beyond standard interactions such as likes, follows, and retweets, what metrics are your competitors tracking? How are others tracking social media efforts to actual revenue? What are some unique data mash-ups you could be looking at?

Here is what the webinar covers:

• What elements of social your company should track
• What role social can play in a company’s success
• Proving and providing value to an organization using social media
• Best practices in collecting and analyzing social data