/ Want to increase client trust? Try sharing BI dashboards

Want to increase client trust? Try sharing BI dashboards

When it comes to building a brand, transparency and authenticity are key. Your customers want to know that you’re making decisions based on data, not gut instinct. And what better way to show them than by sharing your business intelligence (BI) dashboard?

A BI dashboard is a visual representation of data that can be used to track key performance indicators (KPIs) and make informed decisions.

By sharing your dashboard with clients and other stakeholders, you’re giving them visibility into your decision-making process. This can help build relationships and trust, as they’ll see that you’re using data to guide your decisions.

However, many companies are nervous about sharing their dashboard, as they fear it will be too complex or overwhelming for clients. This is understandable, but with a little bit of preparation, you can make dashboard sharing work for you and your business.

In this article, we will look at how sharing BI dashboards can help with customer engagement and offer some tips on getting started.

 
Domo BI Dashboard
 

What is a BI dashboard and how can it be used?

A business intelligence dashboard is a visual tool that displays data in a way that can be easily interpreted. Dashboards are used to track key metrics and help businesses make informed decisions.

One way to think about BI dashboards is as a report card for your business. Imagine that you’re a teacher and you want to see how your students are performing. You could give each student a test and then grade it yourself. Or, you could put the test results into a dashboard and quickly see which students need help and which ones are excelling.

The same goes for businesses; a dashboard can help you quickly see which areas need improvement and which ones are doing well.

There are many different ways to set up a dashboard, but most will include some combination of the following elements:

  • Graphs and charts: These are used to visualize data and spot trends.
  • Tables: These provide more detailed information about the data points behind the decisions—and graphs and charts.
  • KPIs: These are the metrics that you’re tracking and want to improve.
  • Filters: These allow you to change how the data is displayed, so you can focus on specific time periods or geographical areas.
  • Customizability: The best dashboards will be tailored to your specific needs and goals.

Many companies use dashboards every day with internal teams, but they’re often hesitant to share them with clients. If your dashboard is complex or difficult to understand, it could overwhelm your client and damage your relationship.

The key is to find the right platform and to design a dashboard that is user-friendly and tailored to your client’s needs. Once you know how to do that, dashboard sharing can be a great way to engage with your clients and build trust.

Let’s take a look at some of the benefits of sharing your dashboard.

 

The benefits of sharing your BI dashboard

1. It gives clients visibility into your decision-making process

If you want to thrive as a company in today’s world, you need to become more transparent about how you use data. In the past, businesses have been able to get away with being tight-lipped about their decision-making process, but that’s no longer the case.

Clients want to know that you’re using data to make decisions–and they want to see how you’re doing it. Dashboard sharing can give them a glimpse of this, which can help to build trust.

2. It helps you engage with your clients

When you share your dashboard, you can get feedback from clients, which can help you make better decisions.

For example, imagine that you’re working on a new product launch. You could wait until after the launch to send your clients a report on how it went. Or, you could share your dashboard with them during the planning process and get their feedback on the proposed changes. The latter option would allow you to catch any potential problems before they arise, which would save everyone time and effort in the long run.

3. It helps you build better relationships with your clients

When you have greater transparency with your clients, you can build better relationships with them. They’ll see that you’re not just trying to sell them a product—you’re trying to help them solve their problems. This is the kind of relationship that leads to long-term success. Dashboard sharing can introduce this type of transparency.

4. It helps you stay ahead of the curve

If you want to stay ahead of the competition, you need to be able to move quickly and adapt to change. One way to do that is to have a dashboard that’s easy to understand and use.

If you’re still using spreadsheets or static reports, it’s time to make the switch to a dashboard. By sharing your dashboard with clients, you can get feedback on how it’s working and make changes as needed. This will help you ensure that your dashboard is always up-to-date and relevant, which will give you a competitive edge.

 
Domo BI Dashboard
 

Tips for sharing your BI dashboard

Now that you know the benefits of sharing your dashboard, let’s take a look at some tips to help you get started:

1. Identify the right platform

The first step is to identify the right business intelligence platform that has dashboard sharing capabilities. There are a number of different options available, so it’s important to choose one that’s well-suited to your needs.

Some things to keep in mind include:

  • Ease of use: The platform should be easy to use, both for you and your clients.
  • User permissions: Make sure that you have the ability to control who can see and access your dashboard.
  • Data security: Choose a platform that offers data security features such as encryption and password protection.

2. Design a user-friendly interface

Once you’ve chosen a platform, it’s time to design your dashboard. Keep in mind that it will be used by people with different levels of technical expertise, so it’s important to href=”https://www.domo.com/learn/article/key-considerations-when-building-a-bi-dashboard-graph/” title=”Key considerations when building a BI dashboard graph” rel=”noopener noreferrer” target=”_blank”>make it user-friendly.

Some things to consider include:

  • Use clear and concise labels: Avoid using jargon or technical terms that might not be familiar to everyone.
  • Use consistent formatting: Use the same font and color scheme throughout the dashboard to make it easy to read.
  • Use visuals: Use charts, graphs, and other visuals to make complex data more understandable.

If you are going to use your BI dashboard with clients, make sure to design it with their needs in mind.

3. Get feedback from your clients

This is an important step in the dashboard sharing process, as it will help you ensure that your dashboard is relevant and useful to those who will be using it. As they offer feedback, take note of their suggestions and make changes as needed.

 

The bottom line

Sharing dashboards with clients provides a number of benefits. You can build lasting trust and relationships by giving your clients and other stakeholders visibility into your decision-making process.

Check out some related resources:

POV: Next-Generation Banking

Domo Showcases ESG Solution for Gartner BI Analytics Showdown

Nucleus Research: Domo’s ROI as a Data Platform

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