Turning Big Data into Big Revenues

According to McKinsey & Co., 65% of executives say big data and analytics is a priority for their organizations, and companies that made smart use of their big data also had higher revenues. How do they do it?

Here are some of the findings:

• Have an open attitude toward change
• Look for customer insights
• Do not focus on how much data you accumulate but on how you slice and dice that data
• Mix “art” with science