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Solving the Semantic Layer:
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Solving the Semantic Layer:

Forrester Strategies with Domo Technology

Live Online
Monday, January 19, 2026

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Solving the Semantic Layer:
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Video transcript
Ben Schein
Chief Analytics Officer, SVP of Product
Domo
Ben Schein
Domo
Chief Analytics Officer, SVP of Product

Ben Schein has over two decades of experience leading user adoption and implementing large-scale BI and analytics initiatives that deliver quantifiable business value. As an eight-year Domo user and content creator, Ben brings empathy, intellectual humility, and transparency to his role as SVP of Product, in which he oversees Domo’s Product Management and UX teams, as well as guides overall product roadmap for Domo. Ben also leads Domo’s Strategic Architecture Group (SAG), which advises on architectural patterns for complex implementations. He is a passionate advocate of sparking the fire of data curiosity and innovation for Domo customers across the globe. Prior to Domo, Ben worked at Target Corporation where he led merchandising analytics and enterprise BI capabilities within the Enterprise Data Analytics and BI (EDABI) Center of Excellence. Ben holds a bachelor’s degree in Philosophy, Politics and Economics from the University of Pennsylvania and an MBA in Strategy and Finance from the Carlson School of Management at the University of Minnesota.

To buy or not to buy — that’s the question every modern organization faces when it comes to the semantic layer. In this exclusive webinar, Forrester’s Boris Evelson joins Domo’s Ben Schein to explore the pros and cons of building your own versus adopting a proven platform that’s already powering the next generation of Agentic AI.

You’ll hear how forward-thinking companies are scaling AI faster and with less risk by grounding it in a semantic layer that’s structured, governed, and built for automation. Along the way, Forrester will share guidance on staying ahead of industry standards and best practices — plus practical insights for teams looking to turn AI ambition into measurable results.

What you'll learn:

Semantic models that scale:

Why the semantic layer is the foundation of usable, trustworthy AI — and how to decide whether to build or buy.

Forrester’s playbook:

Expert advice on aligning with evolving AI standards, best practices, and industry trends.

Generative AI with guardrails:

How Domo’s latest AI model integrations deliver context-rich, accurate, and explainable outcomes.

Ben Schein
Chief Analytics Officer, SVP of Product
Domo
Ben Schein
Domo
Chief Analytics Officer, SVP of Product

Ben Schein has over two decades of experience leading user adoption and implementing large-scale BI and analytics initiatives that deliver quantifiable business value. As an eight-year Domo user and content creator, Ben brings empathy, intellectual humility, and transparency to his role as SVP of Product, in which he oversees Domo’s Product Management and UX teams, as well as guides overall product roadmap for Domo. Ben also leads Domo’s Strategic Architecture Group (SAG), which advises on architectural patterns for complex implementations. He is a passionate advocate of sparking the fire of data curiosity and innovation for Domo customers across the globe. Prior to Domo, Ben worked at Target Corporation where he led merchandising analytics and enterprise BI capabilities within the Enterprise Data Analytics and BI (EDABI) Center of Excellence. Ben holds a bachelor’s degree in Philosophy, Politics and Economics from the University of Pennsylvania and an MBA in Strategy and Finance from the Carlson School of Management at the University of Minnesota.

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