BBVA Uses Data to Enhance the Customer Banking Experience with Domo
BBVA is known as one of the world’s leaders in digital banking services. From being awarded the best mobile banking app five years in a row to leveraging its digital channels to help double its customer acquisition rates, BBVA has embraced digitization with an enthusiasm that’s unmatched by its global peers. When BBVA first set out on its digital transformation journey, the global bank knew that data would be central to its success. Thanks to Domo, BBVA is able to use data to deliver personalized and intelligent products, services, and customer experiences. Challenge: This global bank struggled to leverage disconnected data sources from branches around the world. Solution: Domo lets the bank easily collect, share, and analyze critical customer engagement data for business users across the organization. Impact: BBVA now understands how customers in each country use its digital banking services, allowing the bank to optimize products to meet the needs of customers in different geographies. Learn more about Domo: https://bit.ly/FY26yt ______________________________________________________________ About Domo Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customer’s preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.
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