Domo MMM Snowflake Native App Walkthrough – AI Marketing Mix Modeling Explained
Unlock the true potential of your marketing budget with this in-depth walkthrough of the Domo MMM Snowflake Native App. Learn how to transform your marketing decisions with AI-powered marketing mix modeling directly within your Snowflake environment. In this video, we guide you through the simple four-step process to set up, train, and analyze your marketing models. Discover how to move beyond basic metrics and understand the true causal impact of your marketing channels. We'll demonstrate how this powerful tool helps you analyze channel performance, optimize your budget with AI-driven recommendations, and generate comprehensive reports with ease. This walkthrough covers everything you need to know about using the Domo MMM app for powerful marketing attribution. Whether you're using the Snowflake Native App Edition for up to 10 channels or leveraging the unlimited capabilities of the Premium edition, you'll see how to turn data into actionable strategy. Video Chapters: 00:00:01 - Introduction to AI-Powered Marketing Mix Modeling in Snowflake 00:00:39 - Domo MMM Editions: Native App vs. Premium 00:01:25 - Step 1: Setup & Configuration 00:03:07 - Step 2: Mapping Your Data & Control Variables 00:05:08 - Step 3: Running Data Quality Checks 00:05:42 - Step 4: Training Your Marketing Model 00:06:18 - Understanding the Results Dashboard 00:06:47 - Analyzing Channel Performance & ROI 00:07:13 - Visualizing the Revenue Waterfall Chart 00:08:24 - Validating Model Accuracy with Statistical Analysis 00:09:39 - How to Use the AI Budget Optimizer 00:10:51 - Running "What If" Scenarios with Cortex AI 00:11:34 - Exporting Your Analysis for Reports Ready to eliminate wasted spend and maximize your marketing ROI? ➡️ Learn more about Domo MMM: [Insert Link to Website]
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