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Influencer Match & Fit AI Agent

Influencer Match & Fit AI Agent

This AI workflow evaluates influencers for brand campaigns using sentiment, audience fit, and engagement, providing scored insights and reports for campaign teams.

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Benefits

This use case orchestrates a multi-stage AI agent workflow to evaluate influencers for brand campaigns, leveraging sentiment, audience alignment, and engagement performance from analytical scoring to report delivery for campaign teams.

Problem Addressed:

Brand managers often struggle with inconsistent influencer fit, poor audience alignment, and reputational risk. This chain evaluates and scores influencers programmatically, ensuring only relevant, well-aligned, and low-risk influencers are recommended.

What the Agent Does:

• AI Scoring AgentCalculates influencer fit using four scoring dimensions: ToneMatch, ValueResonance, Audience Match, and Risk.
• Fitment Ranker AgentConverts AI scores into final fitment ranks and comments on strengths/risks, generating CSV output for business review.
• Campaign Report Deliver AgentJoins fitment results with influencer profiles and generates campaign-specific reports with logic-based "Fit Status."
• Data Replacer AgentReplaces datasets (ai_analysis_results, fitment_scores, Report_Delivery) with the latest fitment results in exact formats.

Standout Features:

• 100-influencer processing limit
• Category validation to ensure relevance (e.g., Beauty, Fashion only)
• Four-dimensional AI fitment scoring
• Multi-level scoring rank + summary fit status (Recommended / Consider / Not Recommended)
• Report delivery in dataset-safe List[Text] format

Frequently asked questions

How does the agent calculate "influencer fit"?

The agent uses a scoring system that looks at four main areas: ToneMatch, ValueResonance, Audience Match, and Risk. By analyzing these dimensions together, it provides a complete picture of how well an influencer aligns with your brand.

What are the different "Fit Status" levels?

After scoring, the agent assigns a status to help you make decisions quickly. Influencers will be ranked as Recommended, Consider, or Not Recommended based on their total score and risk profile.

Can the agent filter influencers by category?

Yes. The agent uses category validation to make sure the influencers being evaluated are relevant to your specific business, such as Beauty or Fashion.

How many influencers can the agent process at once?

The current workflow allows for a 100-influencer processing limit per batch. This allows campaign teams to vet an entire shortlist programmatically.

What kind of output does the agent provide?

The agent generates CSV files for business review and detailed campaign reports that combine the AI scores with full influencer profiles. This makes it easy to share the findings with your broader team.

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