Benefits
Analyzes existing e-commerce product bundles for optimization and generates new high-performing combinations using customer behavior and transaction data to boost ROI, upsell rates, and conversion.
Problem Addressed:
Optimizing and enhancing product bundle performance across digital channels. Helps reduce bundle fatigue, lift AOV, and improve campaign efficiency by focusing only on high-converting combinations.
What the Agent Does:
• Flags bundles for retention, retirement, or adjustment
• Recommends pricing tweaks or bundle structure changes
• Discovers new bundles from historical non-bundle purchase patterns using frequent itemset mining
• Predicts the potential of each bundle before suggesting deployment
Standout Features:
• Classification into Recommended, Needs Adjustment, Applied, or Retire
• Predictive modeling for ROI, AOV, upsell rate, and conversion
• Automated generation of bundles by segment and season
• Enforces discount constraints and contextual relevance
