Transforming Healthcare Marketing with Domo Data Science
This workshop will highlight how University of Pittsburgh Medical Center (UPMC) and Search Discovery developed a capability and process that enables teams to tackle several marketing use cases with ease using data science and machine learning to make predictions using HIPAA compliant methodologies. Learn the approach we took and the impact we drove for UPMC’s media mix modeling efforts. Executives will leave with an actionable understanding of data science process and impact, while analysts and technical managers will leave with specific approaches to overcoming marketing challenges.
In this session you’ll learn:
- Data science process and HIPAA compliant methodologies for scalable insights
- Actionable use cases for your marketing initiatives
- How Domo makes the integration of data science seamless
Dr. Joe Sutherland, Head of Data Science, Search Discovery
Jake Collins, Director, Marketing Intelligence Marketing Communications, UPMC