How Data-Empowered Marketers are Expanding Their Influence

With data and the right tools behind them, the modern marketer is affecting every piece of business, pushing the envelope to maximize efforts at client acquisition, retention, and engagement. They’re becoming the next wave of data geniuses that can help guide strategic decisions across marketing spend, increasing revenue, and predicting issues based on customer feedback. This roundtable discussion will explore how marketers are using data to prove their worth and expand their influence in sales, finance, customer success, and other departments throughout their organizations. With Domo, the next generation of marketers are combining data from across the organization and leveraging data science, predictive models, media mix modeling, multitouch attribution, customer segmentation, and lookalike models to build comprehensive, data-driven strategies to accelerate growth. In this session you’ll learn:

• How marketing efforts are moving the needle on increasing customer acquisition and retention.
• What data strategies marketers are leveraging and the impact it has on their business.
• What top marketers predict will be next for this line of business and how to stay ahead of the curve.