Data on the Right Trajectory: Ensuring Data Quality from Start to Finish

Ashlyn Wade is the manager of data operations at Trajectory Data, where she designs and manages scalable data pipelines. With over six years of experience in marketing media, Ashlyn has honed her skills in managing and analyzing data for a diverse range of clients, including those in the QSR, CPG, fitness, health, and automotive sectors. With a master’s in marketing analytics from Texas A&M (whoop!), she excels at extracting, cleaning, and analyzing large, complex data sets. Focused on operational efficiency, Ashlyn has implemented multi-layered, automated data management processes to guarantee that data is updated regularly, reducing delays and ensuring the availability of fresh, actionable information. In addition to her strong technical skills in data management, she uses her background in marketing analytics to transform data into valuable, data-driven insights for cross-functional teams. Outside of her professional life, Ashlyn is passionate about entrepreneurship and small business and hopes to start her own bakery one day. She also enjoys spending her free time being a “basic” dog mom to her lovable lab mix, Levi.

Jeff Keen is a senior media analyst at Trajectory Data, where he specializes in bringing clarity to marketing data. With an MS in business intelligence and data analytics and three years of experience, Jeff is passionate about turning complex data sets into actionable insights that help businesses make smarter decisions. Over the years, Jeff’s had the opportunity to work with a wide range of clients across industries such as retail, food service, and fitness. Whether collaborating with a nationwide quick-service restaurant chain, a fitness brand with hundreds of locations, or a diverse group of retail clients, Jeff thrives on solving the unique challenges that come with each project. Above all, he’s known for uncovering the insights that make a real difference—shifting the conversation from just raw numbers to real, strategic action. When Jeff isn’t busy analyzing data, he’s at home enjoying time with his family—his wife and kids—and pursuing his passion for outdoor activities.