App Attack: L’Oreal

Vincent Stuhlen takes the stage at Domopalooza to show a custom app inside of Domo created by a team. The app shows custom filtering by any role—pink for marketing, green for media, blue for ecommerce and market shares. The custom app also shows a competitive overview in the total market. Stuhlen says that L’Oreal does not just sell products, they sell dreams, and that the ability to have a 360-degree overview of great content is really critical as they move their marketing from prescriptive to predictive.