Zippo Ignites Its Marketing to Drive Revenue Growth with Domo
While Zippo Manufacturing is globally known for its iconic lighter, the company and its subsidiaries market hundreds of products ranging from outdoor gear and cutlery to rechargeable hand warmers and high-end candles. To engage its customers around the world, Zippo relies on Domo to power its marketing efforts. Challenge: Zippo struggled with fragmented data across offices and channels, hindering unified marketing insights. Solution: Domo gives Zippo a single source of real-time data it can use to optimize campaigns and align teams. Impact: With Domo, Zippo increased attributed revenue by 12%, improved cart flow revenue by 32%, and saved $250,000 in annual shipping costs. Learn more about Domo: https://bit.ly/FY26yt ______________________________________________________________ About Domo Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customer’s preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.
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