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Intro

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers. Use Domo’s Comscore MMX connector to pull Media Metrix reports about key measures, media trends, target trends, and more. The comScore connector is a “Cloud App” connector, meaning it retrieves data stored in the cloud. In the Data Center, you can access the connector page for this and other Cloud App connectors by clicking Cloud App in the toolbar at the top of the window. This topic discusses the fields and menus that are specific to the Comscore MMX connector user interface. For general information about adding DataSets, setting update schedules, and editing DataSet information, see Adding a DataSet Using a Connector.

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Prerequisites

To connect to your Comscore MMX account and create a comScore DataSet, you must have a MyMetrix username and password.

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Connecting to Your Comscore MMX Account

This section enumerates the options in the Credentials and Details panes in the Comscore MMX connector page. The components of the other panes in this page, Scheduling and Name & Describe Your DataSet, are universal across most connector types and are discussed in greater length in Adding a DataSet Using a Connector.

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Credentials Pane

This pane contains fields for entering credentials to connect to your Comscore MMX account. The following table describes what is needed for each field:

Field

Description

Username

Enter your MyMetrix username.

Password

Enter your MyMetrix password.

Once you have entered valid Comscore MMX credentials, you can use the same account anytime you go to create a new Comscore MMX DataSet. You can manage connector accounts in the Accounts tab in the Data Center. For more information about this tab, see Manage Connector/Adapter Accounts.

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Details Pane

This pane includes a primary menu, Report, and other options that appear depending on the report you select.

Option

Description

Report

Select the Comscore MMX report you want to run. The following reports are available:

Key Measures

Returns traffic measurements of browser-based consumption, video consumption, and app consumption for all entities, including usage and duration metrics for online activity for the report month. Also provides overall as well as category rankings.

Media Trend

Returns trend data of browser-based consumption, video consumption, and app consumption for websites on any of the key measures, allowing users to better understand growth and seasonality for a selected time period.

Percent Change Media Trend

Returns the percentage of change of a site or apps’ visitor trends over two given time periods. You can also see competitive trends and benchmark growth and identify key campaign impacts on a website over a specified time period.

Percent Change Target Trend

Returns percentages of demographic profiles trended to show changes in audience make-up over time.

Target Trend

Returns a demographic profile trended to show changes in audience make-up over time.

Data Source

Select the data source you want to retrieve information for.

Geography

Select the geographical area you want to retrieve information for.

Location

Select a location.

Time Type

Select the time period you want your report to be broken down by.

Start Time Period

Select the start time period of the range you want to retrieve information for.

End Time Period

Select the end time period of the range you want to retrieve information for.

Target Type

Select the demographic type you want to retrieve information for.

Target

Select the target demographic you want to retrieve information for.

Custom Target

Select the target demographic you want to retrieve information for.

Measure

Select how to match the media search string.

Media Selection Type

Select how to return data for the report. Media allows you to select specific websites. Category selects a specific category of websites.

Media Search String

Enter the name of the website you want to retrieve information for (for example, Google ).

Category

Select a category of websites for which you want to the run the report.

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Other Panes

For information about the remaining sections of the connector interface, including how to configure scheduling, retry, and update options, see Adding a DataSet Using a Connector.