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Intro

YouGov specializes in market research through online methods. To learn more about the YouGov API, visit their GitHub page (https://gist.github.com/iaincollins/…720ee77f13cae8 ). You connect to your YouGov account in the Data Center. This topic discusses the fields and menus that are specific to the YouGov connector user interface. General information for adding DataSets, setting update schedules, and editing DataSet information is discussed in Adding a DataSet Using a Data Connector.

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Prerequisites

To connect to your YouGov account and create a DataSet, you must have the following:
  • A YouGov client ID
  • A YouGov client secret
These credentials should have been provided to you by YouGov. If you do not have them, reach out to your YouGov account representative.

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Connecting to Your YouGov Account

This section enumerates the options in the Credentials and Details panes in the YouGov Connector page. The components of the other panes in this page, Scheduling and Name & Describe Your DataSet, are universal across most connector types and are discussed in greater length in Adding a DataSet Using a Data Connector.

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Credentials Pane

This pane contains fields for entering credentials to connect to your YouGov account. The following table describes what is needed for each field:

Field

Description

Client ID

Enter your YouGov client ID.

Client Secret

Enter your YouGov client secret.

Once you have entered valid YouGov credentials, you can use the same account any time you go to create a new YouGov DataSet. You can manage connector accounts in the Accounts tab in the Data Center. For more information about this tab, see Managing User Accounts for Connectors.

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Details Pane

This pane contains a primary Reports menu, along with various other menus which may or may not appear depending on the report type you select.

Menu

Description

Report

Select the YouGov report you want to run. The following reports are available:

Multi Brand

Returns a file payload similar to simple timeline files, but instead of representing the data for one brand only, it can contain more than one brand per file.

Single Brand

Returns a file payload with data points by date and metric.

Region

Select the region you want to retrieve data for.

Sector Type

Select whether you want to retrieve data for a normal or custom sector.

Sector Name

Select the name of the sector you want to retrieve data for.

Custom Sector Name

Select the name of the custom sector you want to retrieve data for.

Brand Name

Select the brand name you want to retrieve data for. For the “Multi Brand” report, you can select as many brands as you want.

Scoring

Select the desired scoring type.

Metric Filters

Select the desired metric filters.

Demographic Filters Name

Select the desired demographic filters.

Metric Name

Select the desired metric names.

Period Type

Select the desired date granularity for your report (day, week, month, or year).

Period Size (Optional)

Enter the desired period size for the report.

Moving Average (Optional)

Enter the desired moving average for the report.

Duration

Select whether you want to pull data for a specific date or a date range.

Report Date

Select whether the report data is for a specific date or for a relative number of days back from today.

Select Specific Date

Select the date for the report.

Days Back

Enter the number of past days that should appear in the report.

Start Date

Specify whether the first date in your date range is a specific or relative date. You select the last date in your range in End Date .

End Date

Specify whether the second date in your date range is a specific or relative date. You select the first date in your range in Start Date .

Select Specific Start Date

Select the first date in your date range.

Select Specific End Date

Select the second date in your date range.

Days Back to Start From

Enter the number of the farthest day back that should be represented in the report. Combine with Days Back to End At to create a range of represented days.

For example, if you entered 10 for Days Back to Start From and 5 for Days Back to End At , the report would contain data for 10 days ago up until 5 days ago.

Days Back to End At

Enter the number of the most recent day back that should be represented in the report. Combine with Days Back to Start From to create a range of represented days.

For example, if you entered 10 for Days Back to Start From and 5 for Days Back to End At , the report would contain data for 10 days ago up until 5 days ago.

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Other Panes

For information about the remaining sections of the connector interface, including how to configure scheduling, retry, and update options, see Adding a DataSet Using a Data Connector.