Intro
The SimilarWeb Connector collects, measures, analyzes and provides user engagement statistics for websites and mobile applications. Use Domo’s SimilarWeb connector to compare the website traffic statistics and analytics. To learn more about the SimilarWeb API, visit their page (https://developer.similarweb.com/ ). You can connect to your SimilarWeb account in the Data Center. This article explains the fields and menus specific to the SimilarWeb connector user interface. To add Datasets, set update schedules, and edit DataSet information see, Adding a DataSet Using a Data Connector.Prerequisites
To connect to SimilarWeb account and create a DataSet, you must have the API Key associated with the SimilarWeb account. For information about finding your API key, visit SimilarWeb’s FAQ at, (https://developer.similarweb.com/ ).Connect to Your SimilarWeb Account
This section explains the options in the Credentials and Details panes in the SimilarWeb Connector page. The components of the other panes in this page, Scheduling and Name & Describe Your DataSet, are universal across most connector types and are discussed in great detail in Adding a DataSet Using a Data Connector.Credentials Pane
The Domo’s SimilarWeb API uses apikey for authentication which can be found in the API dashboard. This pane contains the fields for entering credentials to connect to your SimilarWeb account. The following table describes what is needed for each field:| Field | Description |
API Key | Enter your SimilarWeb accounts API key. For information about finding your API key, visit SimilarWeb’s FAQ at https://developer.similarweb.com/faq . |
Details Pane
This pane contains a primary Reports menu, along with various other menus which may or may not appear depending on the report type you select.| Menu | Description | ||
S. No | Report Name | Description | |
| Report | 1 | Keyword Analysis Organic Competitors | Returns search volume, CPC, organic vs paid split, and traffic breakdown per organic competitor for specified keyword. |
2 | Keyword Analysis Paid Competitors | Returns search volume, CPC, organic vs paid split, and traffic breakdown per paid competitor for specified keyword. | |
3 | Keyword Competitors (Organic) | Returns a list of websites that are competing for the same organic keywords as the given domain and competition score. | |
| 4 | Keyword Competitors (Paid) | Returns a list of websites that are competing for the same paid keywords as the given domain and competition score. | |
| 5 | Leading Folders Desktop | Returns a list of folders receiving incoming traffic and traffic share per folder for Desktop traffic. | |
| 6 | Leading Folders Mobile Web | Returns a list of folders receiving incoming traffic and traffic share per folder for Mobile Web traffic. | |
| 7 | Mobile App Details | Returns the Title, Image, Publisher, Price, Main Category, Main Category ID, and Rating for a requested application. | |
| 8 | Mobile App Downloads | Returns the number of users downloading the app from the Play Store for the given time frame. | |
| 9 | Mobile App Rank | Returns the App Store/Play Store Rank for a given App. | |
| 10 | Mobile App Retention | Returns % of returning users over past 30 days as well as loyal vs early churn % and median lifetime. | |
| 11 | Mobile Audience Interests | Returns Apps also used by the Audience of the requested application. | |
| 12 | Mobile App Current Installs | Returns Installs minus Uninstalls for the App as a % of all Android device users in the country. | |
| 13 | Mobile Daily Active Users | Returns Daily Active Users as a % of all Android device users in the country. | |
| 14 | Mobile Google Top Apps Usage Rank | Returns a list of top Android apps sorted by SimilarWebs app usage ranking. | |
| 15 | Mobile Related Sites | Returns a list of all sites related to the given Mobile App. | |
| 16 | Mobile Sessions/User | Returns Average Sessions per User of the requested application. | |
| 17 | Mobile Site Related Apps | Returns a list of all mobile applications (Google Play Store) related to the given domain. | |
| 18 | Mobile Top Apps Store Rank | Returns a list of top Android/iOS apps sorted by its Store ranking. | |
| 19 | Mobile Usage Time/Session | Returns Average Usage Time per Session of the requested application. | |
| 20 | Mobile Web Average Visit Duration | Returns the average visit duration on the given mobile web domain. | |
| 21 | Mobile Web Bounce Rate | Returns the Bounce Rate for the given mobile web domain. | |
| 22 | Mobile Web Pages/Visit | Returns the average page views for the given mobile web domain. | |
| 23 | Mobile Web Referrals | Returns the mobile referring websites for the given domain, and traffic share per referrer. | |
| 24 | Mobile Web Search | Returns the search keywords for the given domain, keyword traffic share, change %, keyword volume, CPC, URL, and keyword position. | |
| 25 | Mobile Web Unique Visitors | Returns monthly unique mobile web visitors. | |
| 26 | Mobile Web Visits | Returns estimated number of visits for the mobile web domain. | |
| 27 | Popular Pages Desktop | Returns a list of pages receiving incoming traffic and traffic share per page for Desktop Website traffic. | |
| 28 | Popular Pages Mobile Web | Returns a list of pages receiving incoming traffic and traffic share per page for Mobile Web traffic. | |
| 29 | Subdomains Desktop | Returns a list of subdomains and traffic share per subdomain. | |
| 30 | Subdomains Mobile Web | Returns a list of subdomains and traffic share per subdomain. | |
| 31 | Total Traffic Average Visit Duration | Returns the average visit duration on the given domain. | |
| 32 | Total Traffic Bounce Rate | Returns the Bounce Rate for the given domain. | |
| 33 | Total Traffic Desktop vs Mobile Split | Returns the desktop vs mobile web traffic share split. | |
| 34 | Total Traffic Pages/Visit | Returns the average page views for the given domain. | |
| 35 | Total Traffic Visits | Returns the estimated number of visits for the domain. | |
| 36 | Traffic Average Visit Duration | Returns the average visit duration on the given domain. | |
| 37 | Traffic Bounce Rate | Returns the Bounce Rate for the given domain. | |
| 38 | Traffic Country Rank | Returns SimilarWeb’s monthly Country Rank for a given domain. | |
| 39 | Traffic Desktop Unique Visitors | Returns monthly unique desktop visitors. | |
| 40 | Traffic Geography Distribution | Returns traffic share, visits, pages per visit, average visit duration, and bounce rate broken down by country. | |
| 41 | Traffic Global Rank | Returns SimilarWeb’s monthly Global Rank for a given domain. | |
| 42 | Traffic Pages/Visit | Returns the average page views for the given domain. | |
| 43 | Traffic Sources Ad Network | Returns leading Ad Networks sending traffic to a given domain as well as traffic share per Ad Network. | |
| 44 | Traffic Sources Branded Keywords | Returns the branded keywords for the given domain, keyword traffic share, change %, keyword volume, CPC, URL, and keyword position. | |
| 45 | Traffic Sources Desktop | Returns a detailed overview of traffic sources broken down by source type and traffic share. | |
| 46 | Traffic Sources Desktop Overview | Returns traffic volume by source. | |
| 47 | Traffic Sources Display Publishers | Returns leading publishers sending traffic to a given domain as well as traffic share per publisher. | |
| 48 | Traffic Sources Non Branded Keywords | Returns the non-branded keywords for the given domain, keyword traffic share, change %, keyword volume, CPC, URL, and keyword position. | |
| 49 | Traffic Sources Organic Outgoing Links | Returns traffic share of all organic outgoing links for the domain. | |
| 50 | Traffic Sources Organic Search Keywords | Returns the organic search keywords for the given domain, keyword traffic share, change %, keyword volume, CPC, URL, and keyword position. | |
| 51 | Traffic Sources Outgoing Ads AdNetworks | Returns traffic share of all Ad Networks receiving traffic from the domain. | |
| 52 | Traffic Sources Outgoing Ads Advertisers | Returns traffic share of all advertisers receiving traffic from the domain. | |
| 53 | Traffic Sources Paid Search Keywords | Returns the paid search keywords for the given domain, keyword traffic share, change %, keyword volume, CPC, URL, and keyword position. | |
| 54 | Traffic Sources Questions Keywords | Returns the question keywords for the given domain, keyword traffic share, change %, keyword volume, CPC, URL, and keyword position. | |
| 55 | Traffic Sources Referrals | Returns the referring websites for the given domain, and traffic share per referrer. | |
| 56 | Traffic Sources Social Referrals | Returns the leading social networks sending traffic to a given domain. | |
| 57 | Traffic Visits | Returns estimated number of visits for the given domain. | |
| 58 | Website Audience Interests | Returns a list of additional websites that were frequently visited by the same visitors of a given domain within the browsing session, along with their affinity score. | |
| 59 | Website Category Rank | Returns the Category of a given domain and its Global Rank within its given category. | |
| 60 | Website Similar Sites | Returns the top 40 most similar websites to the given domain & their similarity score. | |
| 61 | Website Top Sites | Returns top 100 sites in a given category. | |
| URL or Domain Name Of Website | Enter the domain name you want to use. | ||
| Country | Select the country. | ||
| Date Range | Select the date range. | ||
| Main Domain | True returns data only for the main domain. False returns data for subdomains as well. | ||
| Months Back | Enter the number of months back to retrieve the data. | ||
| Skip Months Without Data (checkbox) | Select if you want to skip the months that do not have data. | ||
| Start Month Date | Select a start date for the month. | ||
| End Month Date | Select an end date for the month. The previous month’s data is unavailable until the 11th of the current month. | ||
| Keyword | Enter the Keyword you want to use. | ||
| App ID | Enter the app id name you would like to use. | ||
| Store | Select the Mobile Store. | ||
| Time Granularity | Select the granularity. | ||
| Device | Select the Device type. | ||
| Mode | Select the mode type. | ||
| Duration | The number of days back from the present date you want to fetch rank data (Last 18 months). | ||
| Category | Select the category you want to fetch the data. When you Select ‘All’, the data will be fetched for all categories. | ||