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Proving impact. Optimising spend.
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Proving impact. Optimising spend.

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Proving impact. Optimising spend.
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Video transcript
Lee James
Director of Strategic Partnerships & Customer Adoption
Domo
Lee James
Domo
Director of Strategic Partnerships & Customer Adoption

Lee James is Director of Strategic Partnerships and Adoption at Domo, helping organisations turn AI and data into measurable business outcomes. He leads partner innovation across EMEA, building AI Agent frameworks that combine Domo, Snowflake, and Databricks to deliver actionable intelligence in marketing, manufacturing, and financial risk. Previously part of the AWS leadership team, Lee supported global customers including Netflix, Adobe, Salesforce, Apple, and Expedia, and is author of In the Loop: Why Human Values Must Govern the Age of AI.

Join Domo and Snowflake for a live webinar designed for Marketing, Growth, and Analytics teams navigating increasingly complex performance and ROI questions.

Marketing, Growth and Analytics teams today are being asked: “Which channels are truly driving incremental sales and how should budget be allocated next?”

In this webinar, Domo and Snowflake will explore how modern data and intelligence help teams connect spend to sales, optimise and allocate budgets with greater clarity in real time, and support confident growth decisions.

You’ll also see a live demo of Domo’s new Marketing Mix Modelling (MMM) solution, powered by Stella Growth Intelligence and Snowflake Intelligence, and gain a clear view of how it could be applied within your organisation.

In partnership with:



What you’ll learn:

What’s shaping modern marketing measurement

The key trends shaping how modern teams approach marketing measurement

Identify the marketing channels that matter most

How MMM helps teams understand the marketing channels that have the greatest impact, including during high-pressure trading periods

Live Demo and getting started

See Domo MMM in action - from ingesting data to Snowflake Intelligence-powered recommendations. And hear how to get started with your free trial of Domo MMM in your Snowflake environment

Lee James
Director of Strategic Partnerships & Customer Adoption
Domo
Lee James
Domo
Director of Strategic Partnerships & Customer Adoption

Lee James is Director of Strategic Partnerships and Adoption at Domo, helping organisations turn AI and data into measurable business outcomes. He leads partner innovation across EMEA, building AI Agent frameworks that combine Domo, Snowflake, and Databricks to deliver actionable intelligence in marketing, manufacturing, and financial risk. Previously part of the AWS leadership team, Lee supported global customers including Netflix, Adobe, Salesforce, Apple, and Expedia, and is author of In the Loop: Why Human Values Must Govern the Age of AI.

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