SABMiller

www.sabmiller.com Brewing, Beverage

"Before Domo, we didn’t have anything that would give us a global comparability across all of our data sources. The way that brands would get information about what digital activity they were doing was from individual agencies, and they might have several agencies. To dive deeper, even for one brand, required a lot of back and forth with the agency."

— Ross Moncur | Group Head of Business Analytics
Ross Moncur | Group Head of Business Analytics
Tom Brady | Head of Digital Enablement
Charlie Hiscocks | Director for Integrated Activation Capability
Charlie Hiscocks | Director for Integrated Activation Capability
Tom Brady | Head of Digital Enablement

"SABMiller is a very data-orientated organization, and our CMO has a saying, ‘Data against data, the best data wins.’ Domo is providing us with the means to the best data."

— Charlie Hiscocks | Director for Integrated Activation Capability