See how SABMiller used Domo to connect data from hundreds of brands.


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See how SABMiller used Domo to connect data from hundreds of brands.

SABMiller is a London-based, multinational brewing and beverage company. Its brands include internationally famous beers such as Peroni Nastro Azzuro, Pilsner Urquell, Miller and Grolsch. They are the second largest brewing company by revenues and one of the world’s largest bottlers of Coca-Cola.

Customer website:

www.sabmiller.com

Industry:

Brewing, Beverage

The challenge.

Limited Visibility | De-Centralized Reporting

“Before Domo, we didn’t have anything that would give us a global comparability across all of our data sources. The way that brands would get information about what digital activity they were doing was from individual agencies, and they might have several agencies. To dive deeper, even for one brand, required a lot of back and forth with the agency.”

Ross Moncur | Group Head of Business Analytics

The results.

Real-time accessibility.

"The platform is so responsive and so fast, that I don’t have to think about, ‘Oh, I’m going to need to run a report to find the answer.’ With Domo, it’s just there."

Ross Moncur | Group Head of Business Analytics

Ability to troubleshoot.

"What Domo has allowed us to do is to have a uniform approach to measurement, first and foremost, and it’s allowed us to overnight understand where we need to be troubleshooting in the organization."

Tom Brady | Head of Digital Enablement

Accountability

"Ninety-five percent of our profit comes from local brands in local markets. With Domo, our system has been built so that you have clear accountability and responsibility for business performance and performance of the brands."

Charlie Hiscocks | Director for Integrated Activation Capability

Better decision making.

"With Domo, you get the data without having to ask for the data. It’s part of day-to-day brand management and part of how senior management is able to ask good questions and make good decisions."

Charlie Hiscocks | Director for Integrated Activation Capability

Visibility

"With Domo, the change has been fairly seismic. It’s like being in a room with no lights on and turning on a light."

Tom Brady | Head of Digital Enablement

The bottom line.

"SABMiller is a very data-orientated organization, and our CMO has a saying, ‘Data against data, the best data wins.’ Domo is providing us with the means to the best data."

Charlie Hiscocks | Director for Integrated Activation Capability
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