Challenge: They struggled with consolidating data from numerous third party sources, lengthy manual reporting processes, and outdated sales data insights.

Solution: Domo built Edrington-Beam Suntory a dashboard for monitoring on-target and lagging KPIs, as well as delivering granular insights into which brands perform best.

Impact: A 33% increase in distribution over six months and 72% increase in productivity company-wide.

Before Domo

Edrington-Beam Suntory is a combination of the world’s most prestigious and respected spirits producers, Edrington and Beam Suntory. EBS struggled with consolidating data from numerous third party sources, lengthy manual reporting processes and outdated sales data insights.

• Inefficient migration of data from company sales teams
• Unreliable and untrustworthy third party data, stuck in silos across the on trade sales teams
• Long, time consuming and manual reporting
• Outdated insights that led to lackluster sales performance and lost outlets

After Domo

Real-time data forecasting
‘Domo isn’t data enablement, it’s virtualised data enablement that from Salesperson to MD, can be easily navigated to answer the questions we have been asking ourselves for some time now. If we use it as it’s intended, then we will be able to predict our future.’

Streamlined internal processes
‘Since the implementation of Domo, there has been a 72 percent increase in productivity across the business. One example of this is time spent on sales calls per day, rising from 47 minutes to 65 minutes. It is these types of efficiencies that lead to bottom line results, including EBS’s 33 percent increase in distribution over the last six months.’

Tailored visualisation
‘Through Domo, we were able to build a dashboard whereby staff could monitor and track on target and lagging KPIs. Beyond this, we wanted infor-mation to be split into outlet sales data, brand and market share data, granulated to the point of splitting out which brands are performing the best. This was all achieved through a combination of daily uploads and real time data from plugins such as Salesforce.’

Transparency through accessible data
‘The frustration of monthly sales reporting, was now reduced from three days to less than an hour, thanks to the ability to use live data from the Domo dashboard as a replacement to manual presentation slides for company meetings. It provided complete transparency for senior leadership teams to track and push their teams to a higher level.’