Japan’s Second Largest Airline to Leverage Domo’s Platform for Efficiency and Effectiveness of Decision Making

Today Domo announced that Japan Airlines Co., Ltd. (JAL) has chosen Domo to help maximize and optimize the value of business data in real-time, as well as improve brand awareness and marketing ROI.

Founded in 1951, JAL is the second largest airline in Japan and employs more than 11,000 people worldwide. JAL decision makers found it challenging to understand the impact of its brand marketing activities across a variety of data sources including Twitter, Facebook, Instagram and multiple social listening tools. Integrating reports from all of these disparate channels was an immense undertaking, as an inordinate amount of time was spent on manual data aggregation and accuracy review, preventing JAL from understanding and capitalizing on its business data in real-time.