Modern marketing is transformed by data – adtech, martech, marketing effectiveness, digital, mobile, social, attribution – yet, visibility into what’s working and what’s not is delayed and incomplete. Especially for global organisations with significant complexity across product/service lines, geographies, channels and agencies.

Well executed data strategy gives continually optimizing marketers a leg up on spray and pray marketers. We have deep experience building capabilities for global organisations and brands like L’Oréal and Cisco to enable a data-driven marketing organisation. Customers across the world are using Domo to:

• Identify winning content and re-allocate marketing spend on the fly,
• Evaluate channel performance and re-allocate marketing mix,
• Optimize conversion funnels,
• Facilitate tighter audience targeting

With Domo, there is a better way where data, systems, people and process can be unified under one platform to enable more effective marketing execution, operations and strategy.  With Domo, marketing organisations become data-driven and ultimately AI-powered.

During the masterclass, we will guide you through:

• Connecting all your relevant marketing data into Domo
• Combining it into a master data table
• Normalizing campaign names coming in from different source systems
• Powering up business impacting dashboards
• Using the dashboards to find business improvement opportunities
• Serving summary and highlight findings to senior leadership

Who should attend? 

If you are a marketing practitioner in operations, analytics, measurement/effectiveness, digital or customer growth team then you will benefit from attending this engaging, expert-focused masterclass webinar series

Please see the dates for the masterclasses which will be run as webinars below:

May 14, 2019 | 2:00 – 3:00PM UK Time

May 21, 2019 | 2:00 – 3:00PM UK Time

May 30, 2019 | 2:00 – 3:00PM UK Time

June 4, 2019 | 2:00 – 3:00PM UK Time

June 13, 2019 | 2:00 – 3:00PM UK Time

June 25, 2019 | 2:00 – 3:00PM UK Time

If you cannot attend this one and are interested in future ones or different locations, please drop Amy Webster (amy.webster@domo.com) with a note to request one.