Today, mobile, social, and cloud technologies have digitally transformed the customer experience and put buyers in control. In this Age of the Customer, leading marketers use customer intelligence to drive greater efficiency into marketing execution and prove better results. They also set the bar for how sales, service, support, and product development use data and insight to create more meaningful customer experiences that support the brand promise.
Join Domo and Laura Ramos, VP and principal analyst at Forrester Research, to see why the next wave of competitive advantage will favor firms that obsess over their customers’ experiences and deliver what they want before the competitors do. Learn how marketing can use data continuously, and in real-time, to guide execution and customer experience decisions and help make the difference between thriving and merely surviving in the digital age.
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From Brand Building to Customer Obsession: Marketing's New Role in the Post-Digital World
VP and Principal Analyst, Forrester Research