Mastering Data-Driven Growth: Unleashing Customer Insights with Analytics

Join Domo and RXA@OneMagnify for lunch with bite-sized insights and innovation at our “Data for Lunch” thought leadership event, where we’ll explore the cutting-edge strategies and tools that drive smarter, data-backed decision-making. This session is designed for business, marketing, and data executives who want to leverage analytics to optimize customer engagement and maximize ROI.

The Power of Analytics in Driving Business Growth

Today’s market demands a deeper understanding of customer behavior, marketing effectiveness, and the interconnected pathways that lead to success. During this event, we’ll dive into three critical frameworks that every business needs to master:

1. Customer Lifetime Value (CLV): CLV is more than a metric—it’s a mindset. Learn how to calculate and predict CLV to make informed decisions about customer acquisition and retention strategies. We’ll discuss:

• Identifying high-value customers to prioritize resources.
• Using Domo’s platform to model CLV and uncover actionable insights.
• Linking CLV to long-term business strategies for sustained growth.

2. Media Mix Modeling (MMM): Marketing budgets are under increasing scrutiny, and optimizing spend is critical. Discover how to apply Media Mix Modeling to understand which channels deliver the greatest impact. Key takeaways include:

• Balancing online and offline investments for maximum ROI.
• Leveraging Domo to visualize and analyze multi-channel performance in real time.
• Turning insights into tactical adjustments for ongoing campaign improvement.

3. Multi-Touch Attribution (MTA): In a complex digital landscape, no single touchpoint tells the full story. MTA offers a holistic view of how marketing efforts drive conversions. Learn how to:

• Attribute value across the entire customer journey with precision.
• Integrate Domo’s advanced analytics capabilities to streamline attribution analysis.
• Align MTA insights with broader business KPIs to demonstrate marketing’s true value.

Why Attend?

This event will showcase real-world examples and actionable strategies for unlocking the full potential of your data. Our panel of experts will demonstrate how Domo empowers organizations to seamlessly integrate, analyze, and act on data to achieve measurable results. Attendees will leave with:

• Practical tools to refine their CLV calculations, MMM strategies, and MTA frameworks.
• A deeper understanding of how to create cohesive, data-driven strategies.
• Inspiration to leverage Domo as a competitive advantage in today’s data-first world.

Who Should Attend?

This event is perfect for:

• Marketing and analytics executives seeking to elevate their strategies.
• Business executives looking to make data-driven decisions.
• Anyone eager to explore how innovative tools like Domo can transform their approach to data.

Don’t miss this opportunity to connect with industry leaders, gain valuable insights, and enjoy a hearty breakfast—all while fueling your journey to data-driven excellence.

Reserve your spot today and start your day with fresh perspectives on data-driven success!

FEATURED SPEAKERS

Jonathan Prantner

Chief Analytics Officer

RXA@OneMagnify

Jonathan Prantner is the Chief Analytics Officer at OneMagnify, a global leader in technology and analytics-driven digital performance marketing. His approach to applied mathematics has pushed analytics to the limits for over two decades. Jonathan’s career has spanned automotive, CPG, travel, healthcare, and educational research. He leads efforts surrounding applied artificial intelligence and machine learning and integrates advanced analytics with data visualization platforms. Jonathan is a celebrated thought leader and recipient of multiple data science patents.

Joe Clark

Senior Software Engineer

Domo

Joe recently joined the AI Labs team at Domo, where he leads the Universal Models initiative, focusing on delivering out-of-the-box AI solutions to Domo’s customers. With a proven track record of developing reliable and robust tools, Joe consistently empowers users to maximize the potential of their data. He holds a Bachelor’s degree in Computer Science from Brigham Young University. Joe currently lives in Utah with his wife and their newborn son.