Beyond pageviews: 3 metrics every digital publisher needs to pay attention to

Since the very beginning, online publishers have measured the success of their editorial departments primarily …

By Julie Wilding, Content Marketing Manager

Monday, October 2, 2017

Story wars pt. 2: An interview with Domo’s Social Media Manager

Last week we brought you our Story Wars Infographic that took a deeper look at …

By Andrea Sparks, Sr. Copywriter

Wednesday, September 27, 2017

Crawl with analytics before running with artificial intelligence

In 2017, artificial intelligence (AI) is an emerging technology trend that is generating increasing buzz …

By Brent Dykes, Director, Data Strategy

Tuesday, September 26, 2017

4 ways to give customers what they want—and get them coming back for more

Attracting customers is one thing, attracting repeat customers is an entirely different ballgame. The best …

By Andrea Sparks, Sr. Copywriter

Monday, September 25, 2017

3 ways consumers are engaging with email

Want to know a secret? Consumers are still reading your marketing emails. While working, while …

By Andrea Sparks, Sr. Copywriter

Thursday, September 21, 2017

Story wars: Instagram vs. Snapchat, an infographic

By now, it’s no secret that Instagram Stories have been dominating the story format, far …

By Andrea Sparks, Sr. Copywriter

Wednesday, September 20, 2017

How strategy can fuel or frustrate your big data initiatives (part 2)

Imagine the following conversation between Alice—the CEO of a hot, new augmented-reality startup (Wonderland GO)—and …

By Brent Dykes, Director, Data Strategy

Tuesday, September 19, 2017

5 ways collaborative analytics can improve business outcomes

It’s no secret collaboration is key to improving efficiency, productivity, and innovation, which in turn …

By Andrea Sparks, Sr. Copywriter

Tuesday, September 19, 2017

How Strategy Can Fuel or Frustrate Your Big Data Initiatives

In a recent study by BARC, companies reported several different benefits from their big data …

By Brent Dykes, Director, Data Strategy

Friday, September 15, 2017

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