App of the Week: Travel Leakage Analyzer

For mid-to-large-sized companies, an effective travel policy can save hundreds of thousands of dollars each …

By Julie Wilding, Content Marketing Manager

Tuesday, September 5, 2017

App of the Week: Hotel Spend Analyzer

In a given year, corporate travel managers generate a substantial amount of data around the …

By Julie Wilding, Content Marketing Manager

Thursday, August 31, 2017

What To Look For In A Data Partner: The 3 Cs Of Better Business Intelligence

By now, marketers everywhere understand the value of data management. We all bank on customer …

By Julie Wilding, Content Marketing Manager

Monday, August 28, 2017

3 Reasons Your B2B Sales Team Needs Better Data

B2B sales organizations are constantly focused on hitting their sales targets, but it can sometimes …

By Julie Wilding, Content Marketing Manager

Friday, August 18, 2017

Why Data Doesn’t Always Lead To Good Decisions

Everybody makes decisions. Every hour, Every day. We tend to forget that simple fact when …

By Paul Harapin, VP & GM, Asia Pacific & Japan

Wednesday, August 16, 2017

Self-Service Analytics & The Illusion Of Self-Sufficiency (Part 2)

At many organizations, business teams have been forced to establish shadow IT teams to own …

By Brent Dykes, Director, Data Strategy

Tuesday, August 15, 2017

App Of The Week: Social Rollup

As advertisers continue to expand their social media investments, marketers must be extremely attentive to …

By Julie Wilding, Content Marketing Manager

Thursday, August 10, 2017

5 Reasons Why Real-Time Data is About to Reach Critical Mass

With billions of internet users generating 2.5 exabytes of data every day, there’s no question …

By Julie Wilding, Content Marketing Manager

Tuesday, August 1, 2017

5 Ways IoT Promises to Change Retail

When it comes to the Internet of Things (IoT), few industries have as much opportunity …

By Andrea Sparks, Sr. Copywriter

Tuesday, July 25, 2017

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