/ Optimize B2B Marketing with the Domo Eloqua Integration

B2B marketing and sales is complicated. Unlike B2C, where you sell to one decision-maker, a business selling to a business may have to work a sale through multiple levels, ranging from the assistant who does the initial research to the CFO who signs on the dotted line.

A single business prospect can have hundreds of people researching your product and receiving your marketing emails, unbeknownst to each other. Your customer success staff may have insight that can help sell your product into another division of your client, if only you knew who to contact.

As Oracle’s best-in-class B2B marketing automation solution, Eloqua is something many businesses depend on to create and manage dynamic email marketing and sales activities across each stage of the customer journey. Eloqua is critical for optimizing email campaign design, creating advanced lead scoring, generating real-time firmographic data, and integrating this data with sales tools. 

Discover the Domo Eloqua integration

Every email marketing touchpoint is also a data point that can help you improve your financial planning, operations, and logistics, not to mention help you optimize your marketing and sales efforts.

Domo’s Eloqua integration makes it simple to connect your B2B marketing data with the rest of your business data so you can better understand your prospects, your customers, and your opportunities to grow the business. 

The Domo Eloqua Connector is one of more than 1,000 turnkey integrations available in the Domo Appstore that make it simple to connect data from your most important platforms and data sources into Domo, with no coding or extra work required.

The connector is often used to easily connect your Eloqua data with other marketing data sources; common connectors Domo customers use with the Eloqua connector include Google Sheets, Adobe Analytics, Salesforce, Google Analytics, Facebook, and NetSuite. 

Use the Domo Eloqua integration to create reports, dashboards, and visualizations showing marketing KPIs such as contacts, email open rates, website visits, subscribe and unsubscribe rates, and more.

You can combine this data with data from your other marketing platforms, your ERP, your sales platform, and more to give your entire team a holistic, 360-degree view of your business on their PC or mobile device.

You can also use the Eloqua Writeback Connector to push data from Domo into an Eloqua custom object, allowing you to maximize your Eloqua investment. 

When using the Domo Eloqua connector, here are a few things to keep in mind:

  • Make sure you set your Contacts report to Replace, not Append, as your Contacts may change over time. This can require a recursive data flow if you need a historical record of your contacts. Learn how to create a recursive/snapshot Magic ETL data flow here.
  • For the Activities report, set the connector to pull a full history. Once it is done, reconfigure it to do a daily Append. This will let you keep your historical data while reducing your runtime moving forward. 
  • If you need to join Activities to Contacts reports such as Form Submits, Email Sends, Email Click-throughs, and Email Opens, join on the CONTACT ID and the ID fields. For subscribes, unsubscribes, and bounce backs, join on the EMAIL ADDRESS field.

To download the Domo Eloqua Connector, go to the Domo Appstore. For details on implementing and using the connector, check out this article.

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