While reading an article on Steve Jobs today, it struck me how his creativity was second to none with the many things he created from Macs to Pixar. But what the world really loses is one of the greatest innovators of all time.
There was one statement that he made in the past that I think says it all for Apple and for anyone else that wants to lead the world in usability: “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer, that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
While pretty pictures are nice, it’s the ability to effortlessly use the interface that matters. When a user can achieve utility from a product without remembering how they did it, then we’ve achieved the pinnacle of design.