When sales leaders have real-time data at their fingertips, they’ll always be more efficient. Whether it’s identifying opportunities, understanding who top performers are, validating forecasts, highlighting neglected opportunities, or developing talent, better and faster access to real-time data generates more revenue.

Domo polled more than 400 sales leaders across a range of industries to understand their relationship with data. 73 percent of survey respondents said they would consume data more if they could see it one place, and 66 percent said they would consume data more if they could see it in real time.

The problem is, sales pros often can’t access the data they need. It’s a company’s responsibility to turn data-hungry sales pros into data-savvy selling machines. Every minute a sales rep spends creating or analyzing reports takes time away from prospects and customers. Non sales activities are killers in terms of nailing your number.

Check out the report and let us know what you think.