/ The essentials of data-driven marketing.

Click-to-cash should be the goal of any marketer looking to map their impact. But when you’re constantly bombarded with data from social media, email, CRM, and hundreds of other systems and applications, it can be hard to figure out what to track.

Your lead generation metrics may be through the roof, but that doesn’t mean you’re delivering the right leads to sales. “Likes” are nice, but they don’t mean much if you can’t connect them to actual revenue. And the email metrics you collect won’t make a difference if you aren’t able to act on them in real time.

In order to execute with precision and optimize across the funnel in every effort, there are 4 things every marketer needs to be able to do:

  1. Close the loop.
  2. Invest where it counts.
  3. Demonstrate ROI.
  4. Monitor campaign performance in real time.

Check out our latest marketing guide to find out how to make it all happen, and how Domo can help.

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