Results for "Internet Marketing"

5 major takeaways from Mary Meeker’s Internet Trends Report.


The verdict’s in. Big-time Internet stock analyst Mary Meeker gave her highly sought-after annual Internet Trends Report at the 2015 Code Conference in California last week. Meeker, who’s been releasing such research since 1995, is a foremost expert on Internet trends and currently works as a partner at venture capital firm, Kleiner Perkins Caufield Byers. …

What You’re Missing from Paid Social Media

paid social media

Here’s the good news: There is real value behind buying into a paid social media strategy. Click-through rates, conversions and other metrics are easier to measure, meaning you know exactly what you’re getting out of your investment. According to, paid ads and sponsored content on Facebook, LinkedIn, Instagram and other social platforms are an …

B2B Marketers: Is Your Website Working Hard Enough?


If you’re a B2C company like Amazon or Nordstrom, your website is your storefront. Consumers come to your site with the intent to purchase. Without a highly usable design, you’re missing out on a lot of revenue. If you’re in the B2B space, it’s time to start thinking about your website the same way B2C …

How To Fail At Search Engines

In the search world, it’s no secret that Google is the market-share leader. It rolls out updates almost daily which change the game for search marketers. As a digital marketer, I’ve seen the direction that Google is trending. In case you’re looking to be left behind by the world’s largest, free-traffic provider, you’re in luck! …

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