Results for "Business Intelligence"

Domo’s business management platform: A step-by-step guide

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At Domopalooza, Domo’s inaugural user conference, Josh James announced that the company had just closed a huge funding round that pushed its valuation up to $2 billion. That’s big news – especially considering that our company has been in self-enforced “stealth mode” since 2010. With the launch of our product, though, the covers are finally …

Slogging through big data initiatives? Here’s why businesses get stuck.

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In business, the latest tech trends often get stuck in implementation limbo—despite broad consensus on their relevance, nobody quite knows what to do with them. It’s a growing pain we saw with the Internet, and we’re seeing it again with big data. Recognizing the importance of big data is quite different from fully embracing it. …

3 ways CFOs can drive profitability with data.

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Half of CFOs say big data is on the balance sheet and has monetary value, but many still don’t know how to leverage that data to benefit the business in specific, measurable ways. Here are three practical ways your CFO can drive company profitability with data. 1. Better company planning and forecasting. CFOs need to …

Kiss the boring BI conference goodbye. Hello Domopalooza!

On April 7-9, Heather (our CMO) is giving birth to our first-ever Domo user conference and we’re calling it Domopalooza. We deliberately chose a name that communicates that this isn’t the same snoring conference you’ve been invited to year after year. At Omniture (the company I co-founded before Domo), we created THE analytics event for …

(Some) businesses are satisfied with their data outcomes, Accenture says.

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A recent Accenture study titled “Big Success With Big Data” tackled the question of data outcomes, and found that 1) businesses are overwhelmingly satisfied with big data, and 2) big data holds tremendous disruptive potential. As much as those general statements might make you want to kick your feet up and relax, there are a …

CIOs losing IT budget to marketing? 3 ways to stay relevant.

CIOs losing IT budget to marketing

CIOs and CMOs have been experiencing a surprising amount of friction in the past several years. According to a recent Accenture report, only one in ten marketing and IT executives says collaboration between the CIO and CMO is at an acceptable level. Part of the problem is that with marketing department’s soaring IT budget—Gartner says CMOs …

HBR to marketers: “You’re spread too thin.”

marketers spread too thin

In the Harvard Business Review’s article “The Ultimate Marketing Machine,” the authors remind marketers just how frustrating it is to have all the information they could possibly want and still get none of the information they need. The conclusion to HBR’s (actually very helpful) article goes something like this: At first blush, the Marketing2020 study …

The Need for Big Data-Fueled Marketing BI

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Data exhaust. Cyber shadow. Digital footprint. Turns out our passionate embrace of all these interconnected digital devices is leaving a kind of transactional trail that, in the aggregate, has come to be known as Big Data. We are creating enormous quantities of the stuff, and modern organizations are increasingly eager to poke around in it. …

2 Ways to Please Your Data Lover

how to please your data lover

Business leaders love data. When they have it, they’re able to make sound decisions with confidence. But when they don’t, they’re up all night wondering when their instinct is finally going to fail them—or if it already has. So it falls on the shoulders of BI and IT experts like you to deliver the data …

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