/ BI Sets Its Sights on Social Media

In the spirit of better understanding social media as an organization, Domo has invited their employees to join together in a great social experiment. Participation in #Domosocial requires that employees do two main things, explore the most popular social platforms and technologies and then develop and maintain a higher social presence. Some employees already have well-established online identities, while others are basically starting from scratch.

Having done a little social media analysis myself, I find the subject fascinating and am anxious to learn more. What drives some people to interact and what prevents others? Do people respond more to great customer service or to bad experiences? Obviously #Domosocial doesn’t directly explore these subjects, but what it does is force us to step out of our comfort zone and play with technologies that may be very foreign to us. Once we understand our own feelings toward various social media outlets, we will be more capable of analyzing trends and patterns in a business context.

In addition to the actual experiment, we will have the example of Domo the company to study. We are a very young company so there is not a lot of historical context, but I am anxious to see the benefits and potential drawbacks of launching a new product in a  very public way. How does having an established social presence affect the sales process? Can a socially-adept workforce provide positive marketing that gets the attention of potential prospects? As the company grows, can we effectively govern social media to prevent undesirable side-effects?

One of the most talked about subjects in business intelligence over the past few months has been social media. There is a great deal of data being generated, and there are a lot of insights that can be obtained by analyzing that data. Companies are able to interact with customers in new ways, and studying that interaction in very public forums can be the keys to maximizing the positive and minimizing the negative results of that interaction.

Strategic BI is all about sorting through mountains of data to find the nuggets of information that help business leaders make optimal decisions. Social media creates mountains of data on a daily basis, and as a community we are still learning the true value of that data. In my opinion, social data gains new relevance when combined with data from other sources to gain a holistic view of the organization. How does the number of social media mentions trend versus revenue? Does hiring benefit from increased social presence? Is a candidate’s social media profile contain any indicators of how successful an employee they would make?

When a company is able to improve its decision making process using BI, it is often able to overcome other obstacles in its efforts to compete in what has become a global marketplace. This advantage makes accurate analysis of complex data sets extremely valuable to any business hoping to make an impact in its respective market. Domo is devoted to providing that analysis in an innovative and engaging environment, and this experiment will only help us to craft a solution that includes social media in a meaningful way.

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