/ A Conversation with the ‘Father of Business Intelligence’

What role does the man who actually coined the term “business intelligence” more than 30 years ago think BI can play in times like this, when a global pandemic is presenting new challenges to organizations each and every day?

A major role, of course.

“When things aren’t going well—like right now—you need to have information and perspective to make smart decisions,” said Howard Dresner, president, founder, and chief research officer at Dresner Advisory Services—and one of the foremost thought leaders in BI and performance management. “Now is the time to double down on data and BI.”

But how exactly do you do it so that you get the most out of those tools? And how critical are the cloud and self-service to creating the kind of BI infrastructure that will allow you to adapt to any kind of business environment?

For answers to those questions and more, tune in to Domo’s next “Get Leverage” webinar on Wednesday, June 10, at 11 a.m. MT, when Howard and Domo’s VP of data curiosity, Ben Schein, discuss the ways in which business leaders can better leverage BI in order to build a competitive advantage, even in a period of market volatility.

During their 45-minute conversation, the BI experts will also talk about Dresner’s latest research around COVID-19’s impact on businesses, budgets, and projects; examine the dynamic between data collaboration and data governance; and provide guidance on how business leaders can diagnose their data strategy, technology, processes, and talent to get more leverage.

“People are grappling with this new world in all different ways,” said Ben, who led BI efforts at Target before joining Domo in 2018. “The ones that are succeeding are taking advantage of all their assets, including all the intelligence that’s available to them, both internally and externally. They’re getting everything to click.”

The webinar, which is titled “The Evolution of BI: Fast Track Your Move to Self-Service and Cloud to Deliver the Leverage Your Business Needs,” serves as follow-on to a conversation I had with Dresner’s Jim Ericson back in April about themes that emerged from the firm’s 2020 Cloud Computing and BI Market Study.

To learn more about the webinar, or to register, click here.

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