/ 5 People Who Are Revolutionizing the Data Viz Movement

5 People Who Are Revolutionizing The Data Viz Movement

The practice of representing information visually is nothing new: Galileo and Da Vinci were arguably some of history’s best data artists.

Rapid technological changes, however, have allowed us to visualize stories we would have never been able to tell before.

No one knows this better than Aaron Koblin, a digital media artist best known for his innovative approach to data visualization and crowd sourcing. Koblin’s TED talk about the transformative power of crowd-sourced data went viral in 2013 and continues to make a wave on the Internet.

“An interface can be a powerful narrative device,” Koblin remarks. “And as we collect more and more personally and socially relevant data, we have an opportunity—and maybe even an obligation—to tell some amazing stories as we explore and collaborate together.”

Koblin, along with an army of brilliant data scientists, designers and artists, are revolutionizing the way we view the world. Here are five modern pioneers who are spearheading the Data Viz movement:

1. Aaron Koblin

aaron koblin data visualization north american airplane trafficAaron Koblin’s interactive map of airplane traffic over North America during the course of one day. 

Aaron Koblin is a digital media artist and visual storyteller working at the intersection of science, art and mathematics.

As a Creative Director of the Data Arts team in Google’s Creative Lab, he is best known for his stunning data visualizations generated from streams of information: SMS messages that create a digital skyline of Amsterdam, tiny particles that form portraits of Radiohead band members, or flight patterns that highlight a glowing map of the U.S.

Koblin has collaborated with filmmakers, data scientists, sculpture artists, programmers and musicians on countless data visualization projects. His artwork is now part of the MoMA’s permanent collection.

2. Ben Fry

Ben Fry data visualization salary vs. performance of sports teams

Ben Fry’s comparison of salary vs. performance of sports teams.

Every data artist knows the name Ben Fry. Fry is the co-founder of Processing, an open source programming language built for visual design communities. He says he developed Processing with the intent of getting people hooked on coding in a visual context. Processing is now the go-to language for all the serious data visualizations built today.

Fry, who studied computational information design at the MIT Media Lab, now runs an information design agency that produces mind-boggling visualizations of everything from global population trends to dietary preferences in Saudi Arabia.

3. Jer Thorp

Jer Thorp data vizualization social mediaJer Thorp’s visual analysis tool provides a detailed picture of how information moves through the social media space.


You’ve probably seen the stunning software-based art created by Jer Thorp. As the current Data Artist in Residence at the New York Times, his work focuses on adding narrative to huge amounts of data in order to help people take control of information. He is also the co-founder of the Office for Creative Research, a multi-disciplinary research group that explores new modes of engagement with data.

In his TED talk and interviews, Thorp says his ultimate goal is to explore the human side of data. “Design has a really interesting role of bridging that gap and making data more human,” he says. “In my work I’m really thinking about how we can give people glimpses into that type of future.”

4. Jonathan Harris

Jonathan Harris Data Visualization We Feel Fine GraphicJonathan Harris’ project We Feel Fine automatically harvests human feelings from the web and displays these emotional trends in a beautiful interface.


As an artist, storyteller and Internet anthropologist, Jonathan Harris makes projects that “straddle scales of existence—from the planetary to the personal.” His work explores humans on a global scale by looking at the artifacts they leave behind on the web.

In his TED talk, Harris says that he is interested in building tools that allow large numbers of people to tell their stories. His work, which includes projects as diverse as a visual representation of human emotion online, a portrait of mythologies based on global media coverage and an experimental photo essay of a whale hunt, have been praised for their innovative use of unfiltered content.

5. David McCandless

David McCandless Data Visualization Visual Hierarchy of Digital Distractions

The MoMA featured David McCandless’ visual hierarchy of digital distractions in an exhibition of communication design. 

David McCandless is a British data journalist who transforms complex data sets into sleek, simple diagrams that identify unseen patterns and connections.

McCandless suggests that good design is the best way to deal with the information glut we encounter on the web. “If you’re navigating a dense information jungle,” he says, “coming across a beautiful graphic or a lovely data visualization, it’s a relief, it’s like coming across a clearing in the jungle.”

His interest in the intersection between data visualization and journalism led to his founding the blog Information is Beautiful, a blog in which McCandless talks about the best and the worst data-driven journalism.

It’s mind-boggling how much information we are collectively producing. With more information at our fingertips than has ever been available, we are in desperate need of tools that help us tease out a narrative from a set of data. These five modern pioneers are seeking to transform the way we view business—and the world.

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